Music Marketing

Girl Walk // All Day: Girl Talk Album Gets 71 Minute Video Thanks To Kickstarter

All-dayBuilding on the success of a viral video to music by Girl Talk, filmmaker Jacob Krupnick raised way more money than requested on Kickstarter for a 71-minute film that he describes as a dance-music video for Girl Talk's complete album "All Day." Titled "Girl Walk // All Day", the film debuts December 8 at the Brooklyn Masonic Temple in Brooklyn. Though there is a narrative thread revealed in the trailer (see below), the film is primarily about the dynamic of dancing in public spaces and ultimately involves almost 100 performers.

Official Trailer for Girl Walk // All Day

The backstory of Girl Walk // All Day (more details here) begins with a promo video Jacob Krupnick was working on in the summer of 2009. One of the dancers caught his attention and they went on to shoot footage as the beginning of a longer project in response to Girl Talk's November 2010 release All Day. Krupnick found Girl Talk's music mashups to be a good fit for dancer Anne Marsen's combination of dance styles and they started by filming her dancing on the Staten Island Ferry.

Krupnick posted an 8 minute video on Vimeo in December 2010 and in January it got picked up by various New York-based media outlets and went viral. Their next move was a Kickstarter campaign intended to raise $4,800 which was greatly exceeded to the tune of $24,817.

Now Krupnick is premiering Girl Walk // All Day, his 71 minute dance-music video set to the complete album All Day with the sponsorship of Kickstarter. Tomorrow's showing in Brooklyn is free but select showings, web segments and a DVD are expected to follow. It seems like a very timely project that could conceivably reach a mass audience so I think distribution options will quickly expand.

The initial success of Girl Walk // All Day is an interesting example of what happens when you combine talented individuals, timely content, social media and mainstream media. It is an even stronger reminder than The World's First Perfect Zine that even as the Web flattens the media terrain, working in a big city still has its advantages for indie artists in multiple media.

Via Laughing Squid.

Hypebot contributor Clyde Smith maintains his freelance writing hub at Flux Research and blogs at All World Dance and This Business of Blogging. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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