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I don't think you can make a direct correlation here. This is assuming that most of Rolling Stones readers actually give two shits about facebook. Facebook is fading as well and with all the crap I have to read now that it is so full of clutter, it reminds me of myspace. The real test is whether or nto they're selling more records.


Very good new band. Very awful magazine that has not been relevant in 10... 20... years.


While you raise some very good points, I have to agree with the commentators above.

I don't "like" every artist on Facebook whose album I buy. I also don't own albums for all the artists on Facebook that I do "like".

People are also inherently lazy. I wonder if a QR code on the front cover that took you directly to the band's website or Facebook profile would have further increased their fan count.

Print media is dying and needs a breath of new life before it becomes extinct.


I agree with the first commentator in that you didn't directly establish correlation between the two. At the end of the day it's still Rolling F'ing Stone and no matter what the digital age thinks it's a huge milestone to be on the cover. Maybe people just don't like The Sheepdogs music as crazy as that thought may seem.


Rolling Stone 1967 --------> Pitchfork 2001

A Facebook User

you're asking a reader to change mediums from print to online, which is a giant leap for consumers to make. the story has to be incredibly powerful/inspirational, and if not, there has to be a big, immediate "what's in it for me" for them to do that. while a contest that put you on the cover of rolling stone isn't going to change your life, a more accurate assessment of rolling stone's influence would be if the mobile- or tablet-based cover story had an interactive layer, like a "like the sheepdogs on facebook" button.

Frank from MusicNerdClub.com

This is the silliest article I've read recently. From a marketing perspective, when it comes to the bottom line, all Rolling Stone cares about is subscription and advertising dollars; Facebook "likes" are neither a direct or indirect correlation to revenue generated from the magazine. Furthermore, to say the days of manufacturing rock stars are over is also disingenuous; in fact, I'd argue it's happening more than ever.


Perhaps, your headline should read does anyone give a shit?


Rolling Stone is so much more than just a music magazine.

Steven Houde

i find it very interesting that a cover spot on Rolling Stone didn't bring more to the Sheep Dogs online following. Not that i think it discredits Rolling Stone but i would say it shows some evolution of the music industry. I think 10 years ago that cover spot would have brought anyone quite a bit more attention whether they were the next big thing or not.


Selling records???? What's that? Selling records is a thing of the past. And Facebook irrelevant? Hardly, they are just getting started. We are seeing the tip of the ice of this digital revolution and sonic revolution for producers. Welcome to the 21st century.


Rolling Stone has been dead for well over a decade


This quote from the piece, "the days of manufacturing Rock stars are numbered" is one of the most incredulous things I've read in weeks. Take a look at the Onion News video for K'ronnika's Booty Wave and then look at the number of music videos on Youtube that have been created by "real artists" that are more ridiculous than the parody but have millions of views and positive comments. The song Swagger Jagger is a perfect example.

Lizanne Hennessey

Regardless of the quality of this band, I think the fact that Rolling Stone had to resort to holding a contest to decide the cover says something about how the music industry & media coverage works these days... It's all about voting and comparing apples with oranges. As an independent artist with as much merit as the next guy, but with considerably less 'likes' to cast votes, it's a constant irritation. Kudos to The Sheepdogs.


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