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Jonathan Jaeger

WHAT? "Though this does raise the question of the wisdom of using a crowdfunding platform that only pays out if you meet your goal, rather than taking IndieGoGo's more realistic approach of passing on funds regardless of whether or not a specific window for fundraising is met..."

This all-or-nothing approach is gold for Kickstarter. It allows fans or potential fans to feel the urgency of donating. With a site like IndieGoGo, there isn't this same constraint, which results in apathy or forgetfulness. It's unfortunate if a project doesn't meet its goal and doesn't get funded, but projects in general greatly benefit from this all-or-nothing style of crowdfunding.

Clyde Smith

Do you have any evidence to back that up?

I understand the logic. It's compelling but often such claims don't actually hold up.

If this project hadn't gotten a bunch of blog posts and coverage in the final hours, would they have gotten the money? How do you know either way?

Given that most people can't even read a complete paragraph online and tell you what they read, I just don't know if that's true or not. Is having a deadline enough or does it have to be an all-or-nothing deadline?

And how do you know?

Clyde Smith

By the way, I'm in no way trying to bait you here. I honestly wonder if the intuitive logic of your assumption, which I also feel to some degree, is actually correct.

I would love to see some kind of credible study done of that topic.

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