A lot of elements go into a successful Kickstarter campaign. Spanish Prisoners combine a unique request, funding the purchase of a low-budget tour van, with unique offerings, songs recorded in the van along with other goodies from their upcoming trip to SXSW. Of course, the music needs to appeal to listeners and the pitch video needs to communicate effectively. You'll have to decide for yourself but I think Spanish Prisoners have put together a campaign that has a solid chance of success though they've only reached about $2000 of their $5000 goal.
Brooklyn-based Spanish Prisoners' Kickstarter campaign, "Make our VANTASY come true!," offers unique funding rewards that are tied into their desire to get a touring van and take it to SXSW in the spring. Those who pledge $20 or more receive a:
"SUBSCRIPTION TO OUR VAN SONG PROJECT! one song recorded in the van every day from March 7-31st, exclusive photos and videos of our adventures and LIMITED EDITION WOODEN POSTCARD (handmade in the US on 100% natural birch wood)"
Spanish Prisoners' Kickstarter Appeal
Though more money gets you more stuff, it's this road trip music offering that's at the core of their various bundles and ties in nicely to their funding needs. As member Mike DiSanto pointed out to Brenna Ehrlich:
"We really kind of felt like we were at this point where, to get to the next level...we needed to leave New York and specifically try to get to SXSW and play shows along the way...We're in the touring mindset, but we're also trying to look for some new ideas...We're going to try to come up with songs that might end up making it onto the next album. It'll be as though we're in our rooms demoing songs for the next album, but we'll be on tour. It will be influenced by the day's events."
Though their campaign may not receive any awards, Spanish Prisoners did receive NPR honors for having one of the 5 Best Bandcamp Albums Of 2011. The album, "Gold Fools," can be streamed on Bandcamp or downloaded for a price you name.
I think they've done a good job and have the whole package, from unique offering to pleasing music. Combined with Kickstarter's all-or-nothing funding, which commenter Jonathan Jaeger maintains adds a needed sense of urgency, I'm betting they'll meet their goal by February 23rd.
Hypebot Features Writer Clyde Smith maintains his freelance writing hub at Flux Research and music industry resources at Music Biz Blogs. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.