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This isn't really newsworthy



Pimpy C

Lousy video. The general public doesn't know what SXSW is. They come across like a bunch of mopes too cool to be asking for donations.

And also what document and qual said above.

And ALSO, if you're gonna run a non-story, why not run one about a band using PledgeMusic, who is sponsoring your site? I don't see any Kickstarter banner ads.

Clyde Smith

I think it's true, if you don't know the band, the video is lacking. I was thinking in terms of people who would know who they are or have heard their music. After 10 years of music blogging I've seen pretty consistently that people who like a band, appreciate this kind of thing, if they don't, they think it's awful.

But if the video is the first thing you see, which a band should assume, then it should start with something musical and interesting for strangers. That said, it seems like everybody's guessing at what's happening on such platforms and nobody really knows. They're just making assumptions about why somebody donates and what they knew about the artist beforehand.

Regarding writing about advertisers, I check out advertisers for topics that interest me and that I think will be useful to indie musicians, but I don't pitch our editor based on advertising at Hypebot. For Kickstarter topics, I generally find them through other news outlets, as do many bloggers, and then amplify and bring whatever to it that I feel is appropriate. I've seen no coverage of Pledge Music campaigns but I have written about Indie Go Go campaigns.

Also, nobody's sending me promo material about their crowdfunding campaigns despite having covered at least 4 or 5 since I started writing at Hypebot. So that's an example of an obvious opportunity that people are missing. Not that I can cover very many anyway.

Newsworthy? Though there is a current events angle, as their is with anything I write, I did not write this as a news item so newsworthiness is kind of beside the point and I think at least one of those comments is spam anyway. But the Hypebot policy is to give people the benefit of the doubt no matter how minimal or confused their contribution.

Pimpy C

Clyde, I don't work for PledgeMusic (nor are they advertising on a blog I write for) but you should look into what they've got going on over there.

There is a charity element attached to all Pledgemusic campaigns. If this douchey Spanish Prisoners band said something at the end like, "by the way, 25% of what gets donated goes to help the homeless in Brooklyn", I'd care a bit more.

Also, PledgeMusic is global. Kickstarter projects have to have a U.S. bank account attached to it. Huge difference. You have international readers don't you?

Food for thought.

Clyde Smith

Good point. Hypebot has covered Pledge Music related news:

But I should certainly take a look for exemplary campaigns.

Thanks for the suggestion!

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