What Live Nation’s Acquisition Of BigChampagne Means To Future Of The Live Music Industry - hypebot

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UK Blues

Did that think tank come up with the Live Nation Presents: Van Halen with their opening act Kool And The Gang?

Ticket Holder

That was Kyle's idea.

Bruce Houghton

Too funny. Sadly I heard Van Halen thought it was a good idea...

Jason Spitz

I'm really interested to see what sort of stats & case studies come out of Live Nation Labs. Data geeks being given free rein with LN's massive operation should provide great raw materials for insightful analysis.

Matthew

Regardless of what the disposition is of the lay fan towards Ticketmaster and it's brand, the purchase of Big Champagne and it's potential has massive potential.

Ticketmaster--with their municipal contracts, 15M or so transactional email list--could sit on their haunches and probably improve their profit margin just through negotiation--but here they are taking a risk and attempting to improve how, where and why they program what artists where and what to price tickets.

It's a tired reference, but it's bringing Moneyball to music--and that's great!

Our company--shameless--is sitting on vast and sizable database--(Disclaimer, LiveNation choose us recently to provide them their concert data)--and the access and review of that data has been important in understanding consumer behaviors in live music.

Bruce Houghton

I've been involved in the touring industry for 25 years and too many decisions have been made on gut rather than data - the represents a unique opportunity for major change.

Joannabasile

Amen, Bruce.

A Facebook User

The acquisition makes total sense. Will a company Live Nation's size be able to assimilate this data and use it in an intelligent way? Remains to be seen. Garland and Fleischer are as capable as it gets in the music space but there is, of course, no shortage of red tape and corporate BS for them wade through at any company Live Nation's size. I don't envy their task but wish them the best. It would be nice to see some good guys win for a change.

Ben

"Truly targeted music marketing" is a lovely thing for small companies and big corporations. They can keep their marketing budget as lean as possible while reaching only the most pertinent demographic. It's wonderful for the companies, but it may be troublesome for music fans and consumers.

How can I be turned on to new bands and expand my consumption of entertainment if I'm only being sold what data says I have a history of buying?

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