Facebook has announced major changes that will affect evey musician and marketer using Page apps by RootMusic (Bandpages), ReverbNation, FanBridge and others. On March 31st you will no longer be able to set those apps to serve as your default landing page. Gone - hidden behind a tab - are the email sign-up, videos, storefront and other features that these apps provided.
Sonos has done the research and created two maps - one global and the other the U.S. - mapping where they cone from. Where Do The Bands At SXSW Come From? Here's the infographic:
Is MOG for sale? Despite conflicting reports, the answer is probably yes with the most likely suitor Rhapsody, who recently purchased Napster. But what matters much more is that we're almost certainly watching the early stages of consolidation in music streaming and much of music tech.
Quantum Collective is a combined force of artists, labels, marketers, brands and tech companies that have come together to take branded entertainment to the next level. They're presenting their official full debut during SXSW in a series of events called Southwest Invasion. Whether or not they're the first to take this collective approach, they are hearing from folks in related industries that their efforts are currently unique. I spoke this week with Mark Nguyen, Quantum Collective co-founder, about their upcoming plans for events during SXSW as well as the bigger picture.
In 2002 David Bowie said, "Music itself is going to become like running water or electricity." In early 2005, Berklee VP David Kusek and "futurist" Gerd Leonhard based their book The Future of Music on the concept of "Music Like Water," i.e. the transformation of the music industry into one in which music is ubiquitous and subscription-based, paid for and delivered like any other utility service.
Creative music marketing takes many forms but I think the strongest approach is directly connected to the music. In fact, two of today's examples involve individually unique offerings. Riot !n Paris are currently creating personalized songs based on people's social media presence. Artist/programmers Icarus are releasing 1000 digitally unique versions of their album Fake Fish Distribution. We're also sharing info about AWOLNATION's Megalithic Mayhem video game recently made available for the iPhone.
Facebook users are spending an average of 6 hours on the site every month, according to a Wall Street Journal report. New comScore date for January social network activity also shows Facebook leaving Google+, MySpace and every other social network in the dust.
Everything you do can be criticized. Criticism can be easily given and seen by all especially online. On Music Think Tank, Brian Thompson talks about the “Twitter Trolls”, people that criticize you, and negative feedback. Constructive criticism is understandable, but some people just criticize for sport. Brian talks about handling criticism in the proper way and has some words of advice:
“Think twice. Tweet once.”
(UPDATED) Spotify, Deezer, Rhapsody, Rdio, MOG, We7, Slacker, Pandora, Grooveshark and more. Each is a little different, but it's not likely that so many streaming music services can survive. And what happens if Apple and Amazon add streaming music? Rhapsody recently bought Napster, and now comes word the MOG is for sale.
- MOG for sale? There have been conflicitng reports, but what matters more is the inevitable consolidation in music tech. More here.
- Kid Cudi Slams 'Weak Ass Label' Universal On Twitter Over Handling of Rock Album. (The Juice)
- Artist Sues Sony Music Because Her Artwork Appears In The Background Of A Music Video. (Techdirt)
Fast Company Magazine has announced its 50 Most Innovative Companies Of 2012, along with a top 10 most innovative in music. Spotify, of course, made the list. But there are also some new and some old school surprises. Who do you you think should have made the cut?
Just when you think you have all the angles down for promoting your music via a particular web service, they go and add something new you have to consider including in your repertoire. However, if you've gotten the basics down, a lot of the functionality currently being added to search and social networking services is pretty useful for marketing music, even when the services don't pitch it that way.
This week, Dave Cool follows up on the Four P’s of Playing Live Shows with the next element: Promotion.
"10 Truths About Making It In Music" is a free 50+ page ebook by Dotted Music's Ben Brown featuring quotes from OK-Go, Puddle Of Mudd and Dire Straits and others. Though these are all rock musicians, Brown's take on things is relevant to anyone navigating the current terrain in hopes of building a career in music. I've seen a lot of material featuring tips for growing a career in the music industry, and found this ebook a particularly solid read.
Guest post by MP3.com founder and Mp3tunes CEO Michael Robertson.
To anyone who has followed the music industry, it comes as no surprise to learn that artists with major labels have very lopsided contracts where they usually get a few pennies for every dollar major labels collect. (Often they have to fight even for those few pennies.) A few years back Congress changed copyright law so that these long-suffering artists can reclaim ownership of their works after 35 years. That's a long time to suffer, but at least there's some relief.
More & A List Of Artists
NEWS BRIEF: EMI vs. Regulators, Spotify vs. Artists, Toto vs. Sony, Google+ Slides, MTV Mobile & More
a deadline of April 2 to rule on the Sony backed purchase of EMI's music publishing arm. EU rivals and customers are also actively being questioned on whether the sale of EMI's recorded music business to of Universal Music Group would lead to higher prices.
- Labels And Spotify Still Struggle To Convince Some Artists On Stream Rates. (paidContent)
- Toto pull Sony Music into digital royalties debate. (CMU)
The debate over secondary ticket sales, scalping and related issues is a hot topic in England thanks the upcoming 2012 Summer Olympics in London and an investigative documentary that aired last week titled The Great Ticket Scandal.
Fan funding platform Kickstarter is on track to distribute more than $150 million to creative projects in 2012. That's more than this year's $146 million budget for The National Endowment of the Arts (NEA), the primary source of government arts funding in the U.S. Kickstarter's lifetime funding now stands at $150 million, but is accelrating rapidly with $99 million pledged last year alone.
Kickstarter vs. The National Endowment
[Update: See Closing] Chamillionaire is going straight to fans with his upcoming EP release Ammunition. To do so he's using Moontoast, a "social commerce platform" that recently raised $6 million. Ammunition drops digitally March 20 with physical bundles released March 27.
Plus, his song Ridin' is currently appearing in a Volkswagen commercial.
At MIDEM 2012, music industry analyst, Mark Mulligan, presented a plea for adoption of a new music format. He presented a manifesto for the next generation of music products and talked about how future music formats should be Dynamic, Interactive, Social, and Curated (DISC). On Music Think Tank, Bas Grasmayer talks about a case study he did on a record label called Twisted Music and the business model and products that follow Mulligan’s DISC formula. Read on and let us know what you think of this business model.
- (UPDATED) Guest post by Eliot Van Buskirk of Evolver.fm.
Our article about the "unsexy" issue of offline playback — a feature that allows streaming apps to store music and video temporarily so you can play it on the go without impacting your wireless data plan — attracted a fair amount of attention earlier this week, so we decided to dig a little deeper. After hearing from both Slacker and Pandora, we've concluded that there are two reasons that Pandora doesn't have offline playback, while Slacker does.
The Oscar for Best Original Song went "Man or Muppet" with music and lyrics by Flight Of The Concord's Bret McKenzie. Best Original Score went to "The Artist" by Ludovic Bource. The complete list of Academy Awards 2012 winners is here
Venue Profile Facebook app with a a strong uptick as larger venues add it to their social media arsenal. In the last 30 days, installs jumped 400% topping 18,000. A sampling of the venues using the ReverbNation Venue Profile app includes:
Guardian. With 600k paying subscribers, bundling unlimited music with voice, texts and data is working well for the upstart mobile carrier.
- Sony Music's CEO slams German music rights organizations for being so restrictive that Sony YouTube videos don;t play there. (Verge)
- Deezer looking for up to €100m in new funding round claims report. (Music Ally)
The week's most important and interesting stories:
- Eminem Universal Music Audit Reveals Mammoth Problem For Labels
- Bankruptcy Reveals What Dozens Of Mid-Level Touring Acts Get Paid
- Warner Music & Blavatnik Continue To Pursue EMI As Regulators Review Vivendi Deal
- MC Lars: How An Indie Rap Artist Makes A Living
The Music Industry
Thinks Out Loud
- Bob Baker: Great! You've Got Their Attention - Now What?
- Dan Turner: BACK TO BASICS: COPYRIGHT(S)
- David Greenberg: Marketing OneOH!One: Break On Through To The Tangential Side
- IndieAmbassador.com: Mobile Marketing for Independent Artists: Tools