Facebook Announces Major Band Page Changes & They're Probably Going To Hurt You - hypebot

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Mike

Typical Facebook. "Surprise!"

A.J. Crew

Fuck Timeline. This is absolute bullshit.

Erica

Where did you get this information? Can we have a link please? I need to know more.

Miguel

Great... so the 2 weeks I just spent working on my page app is now useless. smh

Michael

It's sort of like playing a game of musical chairs..

Aporcelaintouch

Try Facebook! ;)

Michaelsb

Facebook giveth and Facebook taketh. No surprise. Now that the Wall is the default I guess musicians will need to put more effort into content, posts and engagement. On the plus side at least for now your apps/tabs are full width.

Keith

Facebook ads have been rendered useless without a proper landing page. This is only good for legacy brands with a long history of milestones.

Very short sighted.

HA

This argument doesn't make any sense, please explain. How is Facebook useless now?

Look at the stats, it is all about the news feed anyway.

Bruce Houghton

Here's one of the many articles re: the changes: http://www.allfacebook.com/facebook-pages-timeline-7-2012-02

I'll have more in the morning.

tree65

I absolutely hate the new Timeline profile. Couple that with the constant assault on privacy and I sense I may bow out before long.

Bruce Houghton

My fear is that you've just lost control of your default Facebook landing page. If you use a Page app, that hurts.

Readers: agree? disagree?

Chris Birchall

The designated 'landing page' was only ever a landing page for first-time visitors. Once they had 'Liked' the landing page would always be The Wall.
The new Timeline layout offers so much more opportunities to present a Facebook page as a more professional looking web portal. Once people stop whining about "change" and learn to reap the benefits of the new layout they will see the benefits.
I went 'Timeline' on my personal page ages ago and have done the same today on my business page without hesitation.

Clyde Smith

Actually, you can link to the apps pages. So for ads you can still choose your landing page.

I just checked that out. It's the default when people go to your account that is the problem.

But for links that you post, they can still focus on whatever page you want people to land on.

Dave Park

It sucks now but in the long run this will be better for Facebook. Using some of the apps felt like I was back on Myspace.

Anthony

Huh? This article doesn't say landing pages are going away. You should still be able to utilize them when creating ads. Right?

Anthony

Well, it's certainly better for Facebook because the timeline enables internal communication whereas many landing pages lead to external content.

Anthony

As they should anyway. Musicians need to stop being lazy and embrace the new world of marketing.

Keith

While in an app view on the new version, you do get a wider content area (851 vs. 520) however it's the landing page that's the huge issue here. There's no call to action and the apps are now buried within the busy layout. Keep an eye on your app insights now vs. with Timeline.

Clyde Smith

I see what you mean. Could you incorporate something into the Timeline Cover?

Keith

It's about converting visitors to fans and fans to customers. Without landing pages with calls to action. I don't know what pages you Admin but we see the bulk of our conversions on the landing page.

Clyde Smith

Like I said, having just looked at an actual band page and checked the links:

Yes, you can link directly to any app page so in cases where you control the link, the landing page is whatever you want it to be.

In cases where people are just going to the band page account, the default will apparently now always be the wall. You can't set your account so that in those cases it goes to an app that you prefer.

I think Keith is focusing on the second instance but his use of "landing page" to refer only to that usage case is confusing the discussion.

Clyde Smith

Example:
if you go to the band page of everyone's favorite, Benni Cinkle(!), here's what you'll always now get:
http://www.facebook.com/BennetCinkle

Can't set an app to show up for that url.

But, if you're creating an ad or linking from your site or even putting links elsewhere on FB, you can link directly to your app:
http://www.facebook.com/BennetCinkle/app_149715688441437

Jon

Facebook is now Myspace.

It is so cumbersome.

Keith

Violation of the TOS.

anonymous

GOTTA LOVE IT... NO REALLY, I MEAN YOU "GOT TO" (you have no choice but to). Any big business (which we all want and expect to have) is ever changing and is quickly flexible when it comes to change. Look at Rihanna's page. They've already adjusted and are moving right along. If you had your page's landing page set to something like Reverbnation or Rootmusic, realize this change will only encourage you and your fans to become even more social with each other. I, too, initially wasn't all that excited or impressed after reading this, but I think everyone should look for the good in whats happening here. There's always some good, you just have to be looking for it.

cws3030

I said this during the MysSpace days. If you are an artist and are not converting "social network" fans into website hits and email address you could one day be in trouble if you haven't "broken" before said social site disappears or changes (in the newest case).

Lee

ads can be directed to posts, which is a good way to tell a story or pass on some insight into your band.

Lee

Soundcloud app for Personal Timelines has a big footprint on the timeline. I wonder if Soundcloud or other apps will get space in Pages Timelines?

Stevelee527

I like it with my personal stuff don't know what the fall out will be for the music world. So far, from what I can tell..FAIL

HA

These conversions can happen anywhere though, the "landing page" can be anything. Look at root music, its a simple page with a graphic and a media player. Timeline is a graphic and you can pin a media player to the top of your timeline, you can accomplish the same thing.

I just thing its another batch of changes that everyone will adjust to, everything will work out fine as usual.

Ghettogandy

Foresight.

Landing pages had become generally unpleasant. Bugs, load times, gimmicks, and complex (however justifiable) multi-level monthly paid app services became more of a burden than a bolt-on enhancement. No doubt these app providers will roll right along with the shakeup and do great things.

This is just a platform re-focusing on community building, no one here should be scrambling to regain their bearings or caught off guard, a very long time coming -- and still a month to go.

Remember how painfully stagnant MySpace was?

Adam


F*

If i wanted to spend my time writing content, i would have become a writer in the first place, not a musician.

Featured Artists

Lots of new perspectives and lots of work for multi-page admins. Let's get it done!

Here's Best Practices for @RootMusic band pages and Timline for Pages http://bit.ly/zvWHYd

F*

"and you can pin a media player to the top of your timeline, you can accomplish the same thing."

No, you can only pin something on the timeline for up to 7 days at a time.

Bottom line : Send people to your own website/blog, and don't rely too much on the social networks. Facebook and other Myspaces can ( and WILL ) ruin all your efforts on a whim if they feel like it.

Greg Brent

All I can say is...Let the people speak !

Yannick, the GeneralEclectic

Very well put.

Well, me, I'm just a music lover who communicated with independent artists and minilabels in the myspace days a lot. Now, most of them still do have a profile there but if I send a message, it is usually lost because people don't read their inboxes anymore. They have moved on towards F*c*book. I have decided against this because I do not like the behaviour of F*c*book. I was under an alias at MySpace because I refuse to let people know how I waste my time. With F*c*book, you can't do that and if you try, they'll delete your profile. I guess the limit for fans to actually enjoy "guilty pleasures" in music or otherwise on F*c*book is much lower because of the lack of anonymity. I have been laughed at for my musical tastes before by real life acquaintances, the kind of people who would be "F*c*book friends" today, those who you know casually but don't have much to do with.
From what I read about F*c*book, it smells more and more of a scam against the blogosphere and other independent online scenes with the goal to bring the influence of the corporate world back into the lives of the "digital natives" who originate from those scenes, and to increase its influence.

I feel glad I do not have a profile there. Yet, I guess I lost out on quite a few great self-released albums because all the limited promotional material there existed for these was locked up behind the F*c*book wall.

Please, dear independent artists, always maintain your own homepage and mailing list additionally to your profiles on external sites so people can always get into social interaction with you (read: write you an email) without having to be on F*c*book and the like. Thank you.

Bob Cramer

As frustrating as these changes might be, there are a few advantages for Independent Musicians:

- much more space for your favorite Facebook music apps (nimbit, root, reverb, etc); with less clutter when you're on those pages

- you can pin the stories/messages YOU WANT to the top of the page

- you can move your favorite apps to the top and left, and they stand out a lot more (much bigger logos) than when they were lost on the left navigation -- (besides, after someone "liked" you, FB already changed the landing page to the wall and not your chosen landing page, which really sucked)

- to make the page you WANT your fans to go to, change the default APP IMAGE to one that will get know your fans will click on it when they land there

- Lastly, use promotion apps where you can "deep link" directly onto the landing page you want from your promotions, emails, tweets, and posts

Change is a pain (especially after developers and bands put so much time and effort into making their apps and pages look great); and the only sure thing w FB is that things you count on will change;

BUT I'd encourage you to embrace these changes -- there's a lot of potential for you and your fans.

Bob
Chairman & CEO, Nimbit
www.nimbit.com
apps.facebook.com/nimbitstore

Bob Cramer

FYI ONLY -- For those of you that use Nimbit to promote and sell your music, merch, tickets, and more on Facebook, I just verified on the new Facebook Band Timeline Apps that all of the Nimbit deep linking from your Facebook posts, Tweets, and emails still work great to drive fans directly onto the app page, song, and/or product you want.

Tom Royce

There are going to be some huge benefits to the new layout, if you do it correctly.

I spent the last 15 hours researching this and while the old way of promoting on Facebook is dead on March 30th, the new way may help you in the long run.

The tabs function will be uncluttered. The front page will let you pin your most important post and highlight others.

You will have a little more freedom for creativity. But you will have to change things to make sure you are growing your bands awareness.

And those that adapt, will thrive. Those that don't will just head back to the garage.

GR

For a long time, I've been saying, all these other sites that use facebook to log-in, aggregate content, etc. are going to be sorry.

Facebook is not concerned with treating your business fairly or to provide you tools to better YOUR business. They are concerned with their own business and probably LOL when they realize how successful they are in having so many other businesses out there GIVE them their traffic, promote their name, promote their logo on ads, billboards, whatever.

Anyone who puts their eggs in another company's basket (that has no interest in whether that company succeeds or fails) is pretty stupid if you ask me.

Why not just give the keys to your castle to Frankenstein?

Nathan Jones

LOL @ the variety of negative comments. Facebook constantly revamps their functionality and every time the entire online world goes up in arms... then gets over it after a few months. The variety of band pages with their static apps were pretty counter to the current, up-to-date trends of social media these days. I applaud Facebook for forcing things back to more effective possibilities. Just because someone figured out how to integrate a bland, quirky plugin doesn't mean anyone actually wanted to click on it. Stay nimble folks! The best approach is to embrace it and get ahead of the curve.

A few people have really hit it already, but there's no value in betting your entire marketing strategy around Facebook and then being upset when the change their system. Just use it the best way you can and exercise more control over your own website.

Thanks as always to Hypebot for facilitating a great discussion!

aux78

no problem. we'll adapt. we always do.

Janis

Exactly! I had to not only teach myself what I needed to know, finding the right tab to use, etc....let alone the designing of the page...ARGH! If only I'd known, I'd not wasted valuable time.

Ghettogandy

Just play music on your front porch then.

Crank it up if you want the neighbors to hear, take it online if you want the world to hear.

You decide how much it matters if other people can hear you, Facebook is optional.

dcreator79@aol.com

Me being a band promoter, ..Like I've Always stated..MY SPACE is STILL the best place for Music/Musicians..

Me

Dang!! now i gotta change my email address...LOL...but ..SERIOUSLY, My Space is BEST, it just got a little slow there for a whaile...like Facebook is doing now, except My Space is letting us keep the music:)

Jay Weinberg

Yup, useless! I'm in the exact same boat. Such a waste.

Jay Weinberg

Agree! It hurts big time!

Ian Gustafson

Ultimate best attitude.

Cliff Pidlubny

There are a few petitions out right now to help stop the move to "Timeline" for PAGES.
Maybe we can fight to make it optional?? Here's the links: http://www.ipetitions.com/petition/timeline_for_fan-pages
&
https://www.change.org/petitions/give-facebook-users-choice-to-use-timeline?share_id=PpTRVXQSeL&utm_source=share_petition&utm_medium=twitter

Cliff Pidlubny

There are a few petitions out right now to help stop the move to "Timeline" for PAGES.
Maybe we can fight to make it optional?? Here's the links: http://www.ipetitions.com/petition/timeline_for_fan-pages
&
https://www.change.org/petitions/give-facebook-users-choice-to-use-timeline?share_id=PpTRVXQSeL&utm_source=share_petition&utm_medium=twitter

Drew F.

We are creatures of habit. I liked the old myspace, youtube and facebook pages better. Yes that is a personal opinion and preference. The main reason is I work with many bands here in Austin and all of these changes are much added work and bloodshot eyes I don't really need or want. On the other hand if it is your website you can do what you want with it, no matter how many people you piss off.

http://www.reverbnation.com/fan/listentofreemusic

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