Grammys Bring Artists Social Media Bump, But It’s Not As Big As You Might Think [STATS]
The Grammy bounce is an accepted sales pheonomena, so its no surprise that it extends to social media. But just how big a bump do the Grammys provide? Like many of the rest of us, the folks at Fanbridge are data nerds, and they wanted to find out. They looked at last night’s biggest categories to figure out who showed the greatest lift in Facebook Likes, Twitter followers and YouTube views (for song-oriented awards).
Artists with * next to their name also performed on the show.
Album of the Year
21 – Adele*
- Facebook: 1.05% (+187,656)
- Twitter: 5.33% (+196,690)
Wasting Light – The Foo Fighters*
- Facebook: 0.3% (+18,322)
- Twitter: 2.25% (+13,728)
Born This Way – Lady Gaga
- Facebook: 0.07% (+35,598)
- Twitter: 0.24% (+45,683)
Doo-Wops & Hooligans – Bruno Mars*
- Facebook: 0.37% (+68,620)
- Twitter: 0.56% (+39,355)
Loud – Rihanna*
- Facebook: 0.1% (+49,515)
- Twitter: 0.56% (+74,229)
Record of the Year
“Rolling in the Deep” -Adele*
- Facebook: 1.05% (+187,656)
- Twitter: 5.32% (+196,690)
- YouTube: 0.34% (+772,108)
“Holoscene” – Bon Iver
- Facebook: 0.59% (+6,043)
- Twitter: 6.11% (+10,473)
- YouTube: 4.23% (+94,246)
“The Cave” – Mumford & Sons
- Facebook: 0.13% (+3,255)
- Twitter: N/A
- YouTube: 0.67% (+21,929)
“Grenade” – Bruno Mars*
- Facebook: 0.37% (+68,620)
- Twitter: 0.56% (+39,255)
- YouTube: 0.11% (+274,387)
“Firework” – Katy Perry*
- Facebook: 0.06% (+25,048)
- Twitter: 0.02% (+2,736)
- YouTube: 0.1% (+235,907)
