Indie Artist Outsources Music Video To Bangalore, India With Surprising Results - hypebot

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Aaron Gibson

As a DIY'er who focuses on music, it is hard to take the time to learn enough about video to get a great end product. Out sourcing seems like a great way to get someone with a passion for video to do the job. I have spent time looking at Radar Music Videos which is similar.

Daniel

That's such an awesome idea! Any idea how much it cost?

Durandal

If you're looking for random video that has nothing to do with your music, then this guy succeeded. If the video actually had any contextual matching to the music, I certainly didn't pick up on it. What I saw was a bunch of video which could have been stock footage for all I knew, with music overlaid on top.

This isn't to say that music video "outsourcing" is a bad idea, as that is usually what is done, unless it is done by the musician him/herself. Offshoring, on the other hand, is limited by what I've experienced first hand with IT projects that have been sent overseas. A breakdown in communication. It is very difficult to get across the ideas that you want with someone who is not face to face with you, and an even more difficult endeavor if the person does not understand common idioms, and similar language barrier issues.

But, if you want your video to be a montage of random video images, you could just buy a stock footage DVD and use that instead... I'd much rather have video that has meaning but is of low quality, or no video at all, than to have video that doesn't convey the meaning of the music.

Gil

Horrible video. Music and visual must be in unison. This is stupid and tasteless. Great thinking. Sure.

Suzanne Lainson

I didn't look at the video, but I did read the comments on Reddit and they weren't very helpful. People kept asking how much it costs to do this, but unless I missed it, an answer was never given.

Bruce Houghton

Brian is on a mission to try to find out $ and more.

Kirby

Says the guy who wish'd he'd done this first...

david

remember that India has the largest movie industry in the world, so i guess it shouldn't be a huge surprise that they could also make music videos.

Limpy B

I disagree. It's boring/lazy to see a music video play out as the lyrics are written.

ictus75

While the music is sort of, meh, the video is a fascinating bollywood miniature. An interesting approach to getting a video.

A Facebook User

Cross pollination of art styles plays a key role in advancement of music and culture.

While I agree with the comments that the video and lyrics weren't gelling, I think there are some really good takeaways from the fact that this video used techniques that are rarely used here in the states. One interesting thing is the use of some of the low-tech special effects that are common in Indian films but rarely used in American or Western videos. One good example is the use of powder(?) of various colors to create a fog effect; usually in Western videos this is done using fog machines or dry ice. This video had several scenes in which the characters directly interacted with the powder - for example where the dancers kicked up the powder with their feet, or poured colored sand from their hands.

I am interested to see what other techniques that people find from this outsourcing that are not typical to Western film-making.

Caroline Bottomley

Oo, joining the party a bit late here, but just to let you know it doesn't need to cost anything like $15,000- $20,000 minimum to make a decent music video.

I run RadarMusicVideos (as mentioned by the first person on this comment thread, thanks :). We're a network where labels and artists advertise briefs and professional music video directors submit treatments to make them. Budgets are typically between $750 and $7500.

Over 180 music videos have made worldwide through Radar, well over a quarter of them have over 50,000 youtube views, a handful have millions of YouTube views. We've got tons of happy customers, from majors to indies to DIY artists.
check us out http://www.radarmusicvideos.com/
and here's our YouTube playlist of commissioned videos
http://www.youtube.com/playlist?list=PL93F649E03918D2FF&feature=mh_lolz

It's a nice idea to outsource to Bangalore. Great story.
Using Radar is possibly a lot easier/reliable though :)

david.kildare@virgin.net

We're a Scottish band called Dreamtribes, and we outsourced our music video from Argentina, the UK TV channels won't play it of course, (we're not sons and daughters of CEOs or Bankers like most artists in the UK charts) but maybe you would like to see it anyway.
http://www.youtube.com/watch?hl=en&v=rn2GZSruqlc&gl=US

Elijah Lucian

so true eh? bro is sippin on the haterade! hahaha

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