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MOG Is (Kind Of) For Sale As Subscription Music Consolidation Looms

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(UPDATED) Spotify, Deezer, Rhapsody, Rdio, MOG, We7, Slacker, Pandora, Grooveshark and more.  Each is a little different, but it's not likely that so many streaming music services can survive.  And what happens if Apple and Amazon add streaming music? Rhapsody recently bought Napster, and now comes word the MOG is for sale.

Muisc sunscription service MOG has been contacting a variety of companies to gauge potential interest, according to CNet's Greg Sandoval who sights "numerous sources in the digital-music sector". He also hints that the company may be in financial trouble.

MOG founder David Hyman denies both claims. "We're not actively trying to sell this business," Hyman told Reuters. "The Facebook integration has been fantastic for us, but as we're not yet profitable we're always engaged in conversations with our shareholders about all possible options."

MOG is currently hiring engineers, marketing and sales staff and has not laid off any staffers since 2009, according to Hyman.  MOG was founded in 2005 and has raised $33 million from Menlo Ventures and Balderton Capital. The service is estimated to have 500,000 regular users.