Yesterday's major changes to Facebook brand and band pages are forcing musicians, music marketers and music tech providers to quickly rethink their Facebook strategy. Timeline is moving front and center, and as of March March 31st, no longer can a default Facebook landing page be created by ReverbNation, RootMusic, Fanbridge or other outside app. Hypebot asked executives from the three top Facebook band Page app creators to respond to yesterday's announcement:
"Facebook has evolved their interface several times since we launched the first profile page app for Bands in 2007, and each one became an opportunity to improve our product. Our approach is to look at the new set of tools and constraints, and to map them to meet the needs of the millions of Artists and Venues that have installed our facebook apps to date. We're already working on exciting modifications that will help our users maximize the value of the new layout." -Jed Carlson, Co-Founder and President ReverbNation
"Timeline's value will be more oriented around relevant content and promotions instead of static pages and media consumption. It's the right way to go, and Timeline will work nicely with features that we will be rolling out over the coming months. Right now, it gives our fan pages a little more prominence from the main page. It also offers more real estate to our clients who know to link directly to it. This way, they can capture fan connections that they'll be able to truly own." - AJ Magnuson, VP of Product Fanbridge
While trying to put the best possible spin on a shifting situation, each company also told Hypebot that additional Facebook tools for musicians will be available well before the forced shift to Timeline on March 31st. We'll share them with you as they are announced.
- Facebook Announces Major Band Page Changes & They're Probably Going To Hurt You
- How Musicians Can Benefit From Facebook's New Timeline [Ariel Hyatt]