According to Variety, Ocean MacAdams, who had previous toiled as senior VP of programming at Current TV, has been named as GM of the Warner Sound and will oversee programming. Phil Botti, formerly Vice President of video content at Atlantic Records will serve in the role of exec. producer for the channel.
Warner Music is the only major label niot distributing content thorugh CEVO. Yhis YouTube endeavor is a part of a wider effort by YouTube to create new content offerings on the web video service.
WMG chairman-CEO of recorded music Lyor Cohen said, "The Warner Sound will be a unique opportunity for artists to further their creativity, excite their fans and diversify their careers. Collaborating with an array of talent from across our labels, we will produce highly original music programming and digital entertainment." - via CelebrityAccess