Music Marketing

Early Band + Brand Hookup Rediscovered: The Rolling Stones Shill For Rice Krispies

image from partnering with musicians may be exploding, but the concept is hardly new.  As hinted on a recent episode of Mad Men, way back in 1964, none other than The Rolling Stones shilled for Kellogg's Rice Krispies. Then being marketed as the British Invasion's bad boys vs. the sugar sweet Beatles, Brian Jones custom wrote a song which the band performed. WATCH:

Share on:


Comments are closed.