According to research firm, Chadwick Martin Bailey, most people still prefer to use email to pass along items of interest. The study found that 86% of respondents said they used email to share content while 49% used Facebook. Only the youngest group (age 18-24) reversed the trend.
Many fans will share interesting content via email so musicians should concentrate on including interesting content in their newsletters. On Music Think Tank, Ariel Hyatt explains how to write engaging newsletters, what to include, and more. Are you engaging your fans with your newsletters?
“Long story short, in the online world, email is still king when it comes to generating revenue. You make relationships with fans on your social networks, and turn them into customers with your newsletter.”