Drowned In Sound Founder Sean Adams On The Decline Of MP3 Blogging - hypebot

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Anthony

Interesting article. Thanks.

Caroline Bottomley

Great points, a good read, cheers

Yeah

I can appreciate this argument to a degree, however, listener/consumer taste and opinion has always been subjective and while some music does and should challenge the listener it doesn't always have to and it shouldn't always have to.

To say that the average fan/listener is a pawn or another part of a label or artist's marketing and pr is nothing new, it's just been accelerated by technology now and technology has of course changed the entire way we view the world and our lives let alone music, and in the case the critique, curation and dissemination of music.

There is more music available than ever before, it's more accessible, and despite what the industry will tell you, sales (in units) are up. We're consuming more things, more ways. Is the blogger potentially going the way of the dodo like the music critic of yesteryear? Perhaps, but that writing was on the wall.

There will always be a place for curation, and critique, how that relates to the quality of the art or culture is changing (though again there's an extremely subjective nature to this process of qualification). While before there was less to talk about, and the clout that the critic and outlet had was powerful, it maybe more so now in certain situations, less in others (like those where overall media ubiquity leads directly to recognition and sales).

Music blogs and the bloggers that write them make money from eyeballs on the page, and the amount of clicks that hit that page in a certain amount of time, that's their brand equity. To blame people (and there are a lot of them) for doing what they do with the same technology that put the bloggers themselves on the map seems a bit hypocritical in a way.

I guess I don't see why blogger and blogs shouldn't have to evolve with the rest of the music industry as it changes as quickly as does now.

craigisashark

With MP3 blogging, I didn't want to hear what other people have to say, music hits you in a certain way than what other people feel. No one cares about reviews or articles now that they have the streaming capability. Thats why this technology is so great, we won't listen to songs/records with pre-conceived notions and it builds great artists and their ability to expand over what people that USED to have jobs or WANT jobs at magazines say.

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