By Chris Robley of CD Baby's DIY Musician.
If you’ve been on Facebook for a while, you’ve probably experienced this phenomenon when posting your typical promo message (“check out our new album,” “like our new video,” “we’re playing in Madison tonight,” etc.): you’ve got big news, you know folks are interested, you announce it to the world– and all you hear are crickets.
Silence doesn’t mean that no one cares; fans probably appreciate the heads-up, but they’re not necessarily inspired to SHARE or LIKE those posts with their friends. Encouraging interaction is the name of the game in Facebook music marketing.
One fun new way of getting your Facebook fans to share your music is to create a Songza playlist and post it on your Facebook page.
What is Songza?
Songza is a non-interactice music streaming (ie. internet radio) site that is seamlessly integrated with Facebook; but rather than some fancy computer algorithm determining song selection, they have actual music fans, writers, and musicians create and share playlists to fit specific moods or themes.
Artists who’ve created and posted Songza playlists have seen significant spikes in engagement on their Facebook pages– and since Songza can access the MediaNet catalog, CD Baby artists’ music can be added to the mix (if you’re opted into the “anything that pays” distribution level). Plus, they pay you through SoundExchange for plays. It’s all pretty simple.
You get to share something personal with fans right on Facebook, a playlist of your favorite music! (And they won’t mind if you slip one of your tracks into the mix). If they like the mix, they’ll comment, give their opinions, and share with friends.
Here are Songza’s recommend steps:
1. Think of a great playlist idea. It could be a playlist of your favorite songs, songs from artists you admire, songs from bands in your hometown, or great workout songs. Whatever. Just make it something you think your fans will enjoy.
2. Create the playlist on Songza. Go to http://songza.com/contribute and choose from a catalog of 15mm songs, including songs distributed through CD Baby. Feel free to include your own songs, if you want.
3. “Release” the playlist, grab the URL, and post it to your Facebook page with a very brief message.
Pretty simple. Try it out and let us know how it goes!