Three Quarter Offers Musicians New Model: 'We Run The Business, You Run The Art' - hypebot

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Wicked D

Not really seeing anything new here, other than coining the phrase "Third Path." My team of network affiliates have been preaching a similar method for years, as I'm sure other have too. More along the lines of scrapping DIY for "BYT" (Build Your Team) \m/

Clyde Smith

I think the scaling is a big difference. Nobody's doing this with a large number of acts involved.

The other thing is the co-ownership with the artist still keeping their various rights intact.

So my understanding, though I need to clarify this, is that the legal entity doesn't take over ownership of various music rights but does benefit from exploiting them.

Also, it's not a team working for an artist, it's co-ownership. So it's also not a boutique firm providing services.

Does that seem different or not?

Clyde Smith

Building a team implies that they either are paid a fee upfront or get a percentage.

3/4 actually provides needed funding as part of the deal.

Yeah

Isn't a label owning your masters or publishing co-ownership?

Kutre

This is very similar to Independent Distribution Collective. Seems that 3/4 may have some strong financial backing however.

Great to see bigger players part of the disruption on the business side of music.

Clyde Smith

No, one party owning something is not co-ownership. Co-ownership is both parties sharing ownership.

I actually think the artist retains masters in this model but I have to double check on that.

Clyde Smith

IDC just seems to be a service provider:
http://independentdistro.com/

Yeah

So, a label and artist agreement wouldn't be considered co ownership??

Some deals are better than others, however rarely are they work for hire, though now those lines are becoming blurred in certain situations.

To me this is a huge semantic argument. If a label owns my masters and I own my publishing, we're both co owners of the music or product no?

How do you define ownership?

At the end of the day both parties are appropriating some aspect of each other whether it be talent, content or resources.

What I'm seeing in this explanation of 3/4 is a management/consulting situation, a seemingly well intentioned one, but how do they get paid? So the artist gets to keep their rights, but they just take their cut off of a different piece of the pie.

If this is just a matter of of management doing the various job of a label through todays technology and infrastructure opportunities, we can just call it that, management.

Standout

Indeed, very much like IDC with a VC element... good to see the disruption! Let's keep these great new models coming!

Standout

Clyde, IDC actually consults and develops up and coming clients, offers artists and labels physical and digital distribution, music licensing for TV and film and marketing and promotion, without owning anyone's master or getting anything more than a flat fee for services, and a cut of sales for what is sold. This coupled with helping with project management and consultation that includes Business Plan writing, Marketing plan development, and so much more.

Clyde Smith

Thanks for telling me more.

Sounds like they offer a lot of services but don't have equity.

Rob Base

i highly doubt he has a low profile on line by choice. who would want that if they are launching a company.. that said even if he did why do all the artists also have a low profile online? who does the branding and marketing for them? this just feels suspicious to me. I wonder how much money they take as a partner and what the artist actually gets in return... cool idea but only as good as the people involved.

deb didle

after doing a little bit of research I kinda agree with Rob.. theres 100 companies like this and they are all only as good as the people and their relationships. Artists can outgrow or get stuck in these deals ala a production company. Feels intelligent but disconnected. Looking online It seems like they simply invest and handle paperwork, business etc but not branding. Maybe they aren't a management or marketing company tho and they let the artist deal with that. But thats not working. Its confusing. I think Christian handles Odd Future and Im not positive but I don't think he or them are involved with this company

Rob

cool idea but seems spread to thin. even in the description. part this, part that, part this, part that.. are they complete in any of those areas? ha i just realized their name makes sense. Seems like 3/4 of a good idea. Needs some tweaks. I wish them luck tho. Someone needs to mix it up.

scott price

Hi. It is a pleasure to meet you all. My power company sent me an email concerning 3/4 Business Plan & Model. After reading it, I know why he sent this to me. ;)

The model is great. It's being done by everyone now. It's nice to know that you have funding as well. That helps.

Everyone here is making very valid points. \m/._.\m/
Most of these, I have already addressed as I am a walking Record Label.

I won't get into detail on here as this is America and the way the times are changing, people like to take other people's creative ideas and run with them taking all the credit.

However, I would love to sit down with the CEO's of 3/4's with an NDA in place and play a bit of creative tennis with you. In order to be the best, you have to learn from the best....and then you do better! Perhaps the two of us can come up with a solution that will become the next convergence plan for artists & musicians and ease everyone into the next age of Digital Multi Media.

Thank you for your time and the wonderful ideas you have for independent artists like myself! I hope to hear back from you.

Sincerely,

Scott Price
CEO of UNIR1
Things Just Get Better When You and I are One!

snfubar

and that's different from a traditional label or management deal how exactly? and what are those rates and fees?

snfubar

sounds like semantics to me... lets talk math, what does an actual deal look like, what are the numbers, who gets to keep what, for how long and who has the rights to exploitation?

snfubar

I'd love to know, it just sounds like some goofy ghetto 360 deal... ya know what would really be "disruptive?" Transparency, that's what... want a game changer, how about honest representation of terms. If the deals good and the team is great, you've got nothing to worry about.

Tom B

As someone studying music law this idea comes with a host of issues that could affect an artists career substantially. It truly does depend on the people much more than the idea. Let's assume they take a third of all income as a business partner (although many of these companies shoot for 50%) in exchange for funding and business infrastructure. You now have an artist who is already involved in a 360 deal with a company that most likely preaches against them. What happens when said artist wants to change course? The above comments ring very true as well. What are they delivering as far as management and/or brand guidance etc. It doesn't appear that they do much of that, at least based on what is available to review online. If they do, it seems like they need help which leaves the artist in a very tough positon. Sure they have the freedom to "handle the art" but artists need more than that to navigate an extremely tough environment, especially taking the independent route.

Jeremy

So the artist has to give this guy how much of their brand?!?!

Altavozdistribution

Got Distribution? While this is an interesting model, as other pointed out not the only one, the bottom line for any artist today is to have a Clicks to Bricks distribution strategy; And I am not seeing this being offered......

As well what we believe is the next real model and part of our offering now is a pathway to ownership for successful supplier/content creators of the distribution element and a charitable connection with each and every thing we do.

BTW I have no problems being out in public and talking about our model. In fact we'll be at the NARM.com convention ready and willing to talk to anyone that wants too including the press who I would love to talk about the state of USMADEMUSIC.com

Nelson coCEO
AltavozDistro.co


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