Since my early call that music marketers should be paying attention to Pinterest, it's become an increasing focus for a variety of folks in the music industry. Now one of the most popular social networks after only Twitter and Facebook, Pinterest seems likely to establish itself as a must-have for music marketers far beyond my expectations for Google+.
Pinterest provides some basic tips in their Getting Started section including how to add Pinterest to your Facebook Timeline. They also offer a small selection of Goodies including a free iOS app and both a Follow and a Pin It button for your blog or website. Now third parties are emerging to fill in some of the gaps.
Top Pinterest Tools from Third Parties
Pinning & Curation
Url2pin.it offers you the ability to take a screenshot of your site and pin it.
Snapito! also offers the ability to create and pin a screenshot and recently introduced the multipurpose Pinstamatic. This new Pinterest tool allows you to create a variety of pinnable pieces of content including sticky notes, quotes, Twitter profile links, calendar items and Google Map locations.
SpinPicks is a combination curation and pinning tool. You may have noticed a growing number of tools for helping folks find stuff to post on social media. They're called curation tools and SpinPicks seems to be the first one to feature pinning.
Analytics and Influence
Pinerly is a Pinterest dashboad one uses for posting to Pinterest in order to track clicks, likes and repins. It's currently in invite-only mode but you can sign up on the homepage and get an introduction to the service via The Next Web or Mashable.
Taking Pins Offsite
Mapinterest is a new site designed to allow you to pin bits of web media from Pinterest, YouTube and Instagram onto a map at particular locations. Document your next tour!
Extensions & Plugins
For some additional Pinterest tools including various extensions and plugins for browsers and Wordpress see 19 Tools for Pinterest Pros.
- Fresh Music Marketing Tools for Pinterest, Instagram, Google+, YouTube, Tumblr
- Music Bloggers: Don't Lose Your Reader's Pinterest
Hypebot Features Writer Clyde Smith maintains his business writing hub at Flux Research and blogs about dance at All World Dance. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.