Are Music Fans Craving Exclusivity? - hypebot

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Dee

I personally agree with you about the possibilities and benefits of offering a more accessible exclusivity, but for the sake of exploring some of the possible arguments against, some might argue that losing the "mystique" of an artist by having too much access could be a negative thing. One could argue that some artists may lose their "cool" when seen as just another schmoe. Sometimes an artist can be more "desirable" when they're harder to "get."

Marcus

Thanks for the comment Dee, I agree that there's definitely got to be a balance between the exclusivity and the mysterious element of the band. It's one of the reasons why you don't see companies like Apple tweeting - because the brand is built on mystery, a lot of musicians are like that too. Very good point.

Evan Lowenstein

As a student of consumer behavior, and more specifically as it pertains to the relationship between artists and their fans, I thoroughly enjoyed this piece. As the founder of Stageit, I want to thank you for acknowledging our efforts in helping artists monetize exclusive content.

In response to Dee's comment above I think that it is dead on. Doing too much makes you undesirable. That said, services like ours actually create a heightened sense of mystery. Here's a short piece I wrote back in Dec 2010 about how to bring back a sense of mystery and romance to the relationship between an artist and a fan.

http://thecomet.com/posts/the_artist_to_fan_relationship_dating_love_texting_and_marriage/

I'm sorry to be the guy that drops links to his articles, but it's very short and I thought it would be less rude than cutting and pasting all the copy here.

Thanks again for the great article!

Chris Seth Jackson

Thank you for the shout out, Marcus! I love all the tools that are coming out today that you can have direct access to your own fans. You don't need a major label; you need a PayPal account and a webcam!

I think we're living in an exciting time where we can truly have fun with our fans and get a direct interaction.

Yeah, it's a lot of work, but, if you want your band to be successful financially, you need to do a lot of work. At least this work doesn't land in someone else's pocket.

Justice

Reminds me of a recent Hypebot comment mentioning how patrons have been hiring artists for private work since the Renaissance and before. Can't spell "customer" without "custom".

fresh p

yeah....... but with this 24hr 15 min. of fame society we live in, thats getting pretty hard to do. so something like a kickstarter is an alternative , with the hopes of getting projects off the ground with a focus on crowd sourcing, apposed to getting eyeballs, clicks, likes and views..... you want MONEY. but Im a firm believer in all those mediums it just depends on what your trying to do and what you want from them. I may bash a few sites, but I do know their importance to those who embrace them. the problem is...... how do you give exclusivity when we over saturate ourselves everyday?

Tarzan J Hedgepeth

I'm not too entirely sure about this.

I understand that taking those exclusive jobs isn't a bad thing by any means...

but people like the popular music because everyone else likes it! You see... part of what drives the music industry is the energy from the fans. When you divide that energy like that, it's no longer bonded -- it dissipates and spreads thin and just goes into the wind...

Exclusivity has always existed if someone paid enough money.

I just don't know about this advice. It once again seems like people are writing articles in an attempt to dissuade so many people from trying for the top.

For all we know, this article is just another attempt at reducing the number plastic CDs and e-mails the companies are getting today. XD Hahaha.

Can't blame you.

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