Despite ongoing lawsuits with major record labels and music publishers, Grooveshark is looking to diversify its product offering with the launch of a free music information tool called Beluga. Beluga combines Grooveshark’s in-house market research with the streaming service’s own data, providing music insights and allowing anyone to conduct in-depth research about a particular artist and their fans – completely free and with no registration required.
Beluga can help find statistically significant correlations between listening habits and brands, providing insight into what is trending in digital music consumption. Moreover, it can help in identifying typical demographic and psychographic characteristics of an artist's or brand's target audience.
"Any artist with music on Grooveshark can leverage Beluga's revolutionary data to learn about their fans, route their tours, sell merchandise, work on building a following, and take their careers to the next level," said Josh Greenberg, Grooveshark Co-Founder and CTO. "Beluga opens doors for advertisers and brands to partner with artists who connect with their target audience, presenting endless opportunities. Best of all, we provide all of this market research information entirely for free."
Beluga is said to collect data with transparency while still keeping user identities anonymous. It is the first big step in Grooveshark's broader goals for developing products and services that seek to empower artists.
Artists can sign up for Beluga here.