(UPDATED) Independent ticketing and social marketing company Ticketfly has announced that they will begin offering full-on marketing services to their users. This announcement comes as the company found that while the average client sells just 30% of their tickets through the social tools Ticketfly provides, those clients who take full advantage of all of their tools see up to 70% of tickets sold through those channels.
“We’ve always been much more than a ticketing platform,” Gannon Hall, SVP Marketing told Hypebot. “We’ve always considered ourselves as a true marketing platform of live events for professional promoters since the very beginning.”
Gannon and the team have noticed that the ones who really understand their platform are the ones who are seeing the most success, which makes this expansion to begin offering marketing services rather appropriate for their user base.
“We’ve approached ticketing from a marketing angle right from the get-go,” Gannon said. “More than just a social ticketing platform, we are an end-to-end integrated marketing and ticketing platform to support every stage of the ticketing life cycle - from creating events, to distributing that event data across multiple channels, to promoting those events, to analytical data, and to fulfillment.”
The company will be offering such services as personalized Ticketfly platform training, social media & email marketing consulting, promotion & advertising strategy, creative strategy & design services, website & search engine optimization, access to training videos & pro tips and sponsorship opportunities.
Earlier this week, the company launched Ticketfly Causes, a program to support charitable partnerships through giving and volunteerism across the company’s community of fans, employees and clients. "The goal of the program is to further the awareness of, and service to, not-for-profit organizations that are important to Ticketfly and the broader live events and music community," says the company.