« The Value of Fans Sharing Brand Messaging: Insights Into Social Currency [CASE STUDY] | Main | The Talk: Music Piracy, Leaks & Release Dates »


Feed You can follow this conversation by subscribing to the comment feed for this post.

Kerry Sherman

This is interesting. I've always been a fan of the minimalist email hyperlink, but the points you bring up are all very relevant. I wasn't aware of the SPAM problem. I like the hyperlinks for aesthetic reasons but it seems the contact form might be more practical.

Julian Weisser

There is nothing more frustrating than when you visit a website and cannot figure out how to email a business or band (or their manager) directly.

Contact forms are not personal. If I want to talk to you I don't want to be entering something into a contact form where I cannot even include hyperlinked text or an email signature. For all I know the contact form could throw the email into an abyss where it will never be seen.

That could still be the case with an email link being posted but at least I will know who the message should be addressed to. It's also fairly easy to judge a company or band's level of online professionalism by whether or not they have @bandname.com rather than @gmail.com, or even worse, @hotmail.com. For a laugh (and some good insight) about how an experienced venture capitalist feels about email addresses I suggest you check out this blog post by David Beisel: http://genuinevc.com/archives/2012/03/20/what-the-founders-email-address-says-about-your-startup.html

If you use Gmail or Google apps the spam filter should be able to sort through the unwanted emails. Actually, most good email clients should be able to.

In short, if you have a contact form and no direct contact I am less likely to contact you and I'm certainly not the only one who feels that way.

The solution: offer both options and actually make the contact form useful by including fields for information like what the person is contacting you regarding, their twitter handle, url, and other things that are actually meaningful that you want to get from them. Don't make everything a required field because some people may not have answers to all of your questions.


The comments to this entry are closed.


Musician & Music Industry Resources