Marketing

2 Powerful Facebook Music Marketing Tips: Take It Offline & Focus On Photo Galleries

Builder-of-the-HouseHere are two useful ideas to consider for Facebook music marketing. One focuses on a simple offline approach for connecting with friends and fans on Facebook. The other is a way to increase photo views, improve edgerank and reach more of the friends and fans you already have on Facebook by using photo galleries.

And if you want to go mildly meta, both are examples of companies using blog posts to share useful information while building their brands.

Facebook Marketing Live & Offline

At CD Baby's DIY Musician blog, Chris Robley discusses a simple technique to get folks at live gigs to Like your band's Facebook page.

While attending an album release show for his friend's band Robley noticed that the group, Builder of the House, had left little display cards at each table prompting viewers to Like the band's Facebook page.

Soon the guy at the merch table dropped by to let him know that if he enjoyed the band's music, he could go on Facebook that evening, Like the band and get a free MP3. Since he was approached early in the evening with this offer, it gave him additional incentive and plenty of time to respond:

"Builder of the House brings their Facebook marketing into the real world in a relatively non-obtrusive way, silently broadcasts their band name to the entire crowd for the duration of the evening, and adds the extra human touch– a guy coming around introducing the band to each person at the show, inviting them to like 'em on Facebook, and rewarding those who do with a free MP3."

It's not a radical idea but it does go beyond shouting out your Twitter account on stage by adding a personal touch and visible reminders in the audience's space. It's also a nice example of how old school and new school approaches don't have to be treated as inherently in opposition.

Increase Your Fans' Facebook Engagement With Photo Galleries

Once someone has liked your Facebook page they may never see it again. And the odds are against all your fans seeing your posted content on a regular basis unless engagement is high on the content that is seen by fans.

PageLever's Jeff Widman wrote a guest post at Find Facebook Fans about the experience of one of PageLever's analytics clients, the MTV India show MTV Roadies.

They had been posting lots of individual pics on their fan page. But when they posted a group of pics, which Facebook automatically turns into a gallery while displaying three thumbnails in a post, they found that people were clicking through to check out the whole gallery.

This meant that posts that fans might just look at were suddenly being clicked on which increases one's EdgeRank while encouraging Facebook to show the post to more of their fans. In fact:

  • "Photo album posts were clicked 12.9x more than single photo posts in the Facebook Newsfeed"
  • "Using Photo Albums instead of Single Photos on Facebook increased reach by 5.1x"

That's a significant increase especially given that Facebook is making it harder for bands to reach their fans with content.

So do check out ways to connect offline encounters with fans to your Facebook page and don't forget to use photo galleries to continue connecting on Facebook.

Hypebot Senior Contributor Clyde Smith (@fluxresearch) blogs about business at Flux Research and is soon launching Crowdfunding For Musicians. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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7 Comments

  1. Great ideas!! I absolutely love em both and can’t wait to start implementing them. I would’ve thought 1 pic at a time was better, but now I see how multiple pics can really boost your reach. As far as the table cards, I’d offer free mp3s in exchange for their Email address first, then offer them another free song in the welcome email if they like you on facebook. I’ll definitely be using these tips, thanks for posting!

  2. The personal reach-out is powerful,and sometimes indeed radical as I’ve been told. With photos, I’ve been amazed at how the strong, highly selective album has brought out so much feedback in my online projects.
    Thanks for the great post.

  3. You’re absolutely right that an email would be even better to get . . . but it’s also harder to get!
    I’ve been offering free MP3s – “just tell me where to send it” for years. Not a lot of people are willing to share their emails these days. In fact, it seems less and less so . . .
    I just had someone give me advice earlier today to focus on my Facebook fan page, so this sounds like a great idea (and I won’t STOP asking for their email to send an MP3 to . . .)

  4. You can also use the embedded Noisetrade.com widget as your Facebook landing page. So, when fans like your fan page, necessarily they give you their e-mail adress (+ zipcode) to receive your free MP3(s). And furthermore, they can share it to their own friends (by FB, Twitter or e-mail).
    By the way, you can also use a QR Code on your table cards, for a direct access (on real time) with smartphones to your FB fan page d(-_-)b !

  5. Facebook marketing is one of the best ways to build a fan base and market your music. It is very easy to find fans in Facebook. All you need to do—is go into the profile of a band (one that plays your kind of music,) near your area and start introducing yourself to their friends and fans, then send those people friend requests. Make sure to only invite the ones that leave in your state, or city.
    Click here:http://www.musicbusiness4newartists.com/Music-Marketing.html
    For more music marketing tips.

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