31 Digital Music Execs Sound Off On How P2P Battle Led To Music Industry Demise - hypebot

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TonsoTunez

This report was funded by Google to create a smoke screen to cover the fact that they are making billions in advertising revenue by directing their users to illegal download sites. Something they don't want to be forced to give up doing.

And, of course, many of the people interviewed have negative reactions because THEIR business models were unworkable. You don't build something without considering the rights of the suppliers who own the product you are trying to sell.

Ever since Napster most of the models that have failed have used the Napster template: ignore the law, built it any way, try to survive the incoming and eventually go down in flames. Shear stupidity.

Almost as stupid as this 'report' because you don't write a meaningful 'report' without trying insert just a tiniest bit of objectivity... unless, of course, you are engaging in yet another display of Google doublespeak.

Associate Professor Michael A. Carrier has branded himself, forever, as just another useless Google lackie.


wallow-T

The attacks against Google, launched in the wake of the SOPA protest, are becoming howlingly funny and predictable. (Hey, Google, where's my paycheck!)

For some guidance on where Google makes its serious coin, have a look at:

http://www.wordstream.com/blog/ws/2011/07/18/most-expensive-google-adwords-keywords

The list of big keywords starts out with "insurance," "loans," "mortgage," "Attorney," "Credit."

"Music" and "movies" don't make the top 20. Surprise: a lot of us use Google for a lot of research on non-entertainment topics.

Justin Boland

The whole saga is howlingly funny and kinda heartbreaking, but overall, I'll be damned if I can find any easy answers, clear-cut bad guys or reliable narratives in terms of the decade long shitstorm the music industry just survived.

So far this report has been very interesting. All reports are funded by someone and most opinions have sponsors -- still, there's a lot of interesting brainfood here.

Most technologists are to happy to be apologists for piracy, and yet resent having their sophisticated and nuanced views stated so crudely. Meanwhile, most defenders of the humble musician excel at complaining in detail, and yet resent the technologists nagging point that they don't have anything better to replace the current system with.

Fingers get pointed, feelings get hurt and there is much LULZ to be had. Overall, a very entertaining time to be in the biz.

Thanks for the reading material.

Zoso

@ Justin Boland : "they don't have anything better to replace the current system with."

sure they do... it's called "the law" which is why Google is on a tireless crusade in an attempt to change it... as they say in NJ, "no body, no crime." Or at Google, "No Law, No Crime."

Unfortunately for Google, it appears unlikely copyright is going to be repealed, even if for the time being enforcement is delayed...

David

This is an interesting but heavily loaded study. Essentially, Carrier interviewed a bunch of tech entrepreneurs who complained that the music industry had stopped them introducing fair and legal digital services. Well, they would say that, wouldn't they? We only have their word for it, and Carrier doesn't provide enough detail about their proposals for us to judge. But we do get an indication of what some of the participants consider reasonable (see page 19): the offer made by Napster of a legalised service in which users could make unlimited downloads - not streams - for $4.95 per month. On this basis the only practical limit to downloading would be the users' download speed and their patience in pressing buttons. Within a month they could download thousands of albums, for less than 5 dollars in total, then cancel their subscription. Hardly surprising that the labels didn't go for that one.

Incidentally, no-one claims to have been dangled out of a window, or to have any first-hand knowledge of such incidents: it is just a rumor from the world of rap (page 49).

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