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Seth Keller

This is really interesting to me. A client of mine had this happen twice last month, taking her likes from 1100 to 3000. One batch was from London, the other from various countries in the Middle East and Asia. While we didn't look at every profile, clicking on the first dozen or so revealed fake profile information that in many cases was exactly the same for several "people." Some on the other hand did look legitimate but I'm guessing were not.

There have been no spammy posts on her page yet, but my concern is that her real fans may not be seeing her posts if fb elects to have the posts populate the fake accounts' profiles. About 150 of her page views came from fan adding sites addmefast.com and swapes.com, which she was not using.

I assume there's no easy way to remove the fake fans from her likes without individually reporting the profiles to facebook, but if you have any solutions, please post about them. Thanks.


And we thought that everything on Facebook was real? Why was that, anyway?

Darren Hemmings

I think there's a a couple of considerations to be made when looking at this story…

Firstly, these ads were not targeted in any way whatsoever. For that reason, the news that they had X number of Likes from far-flung countries is hardly revelatory to me. It's tantamount to saying "if you run crappy ads, you get crappy results". If you want to build a relevant fanbase, target the relevant people. If I am working with a band with a UK-only release, I'll only target UK Facebook users. Only a person obsessed with gaming the numbers would throw the net wide - and as various articles have pointed out before now, that strategy is a hiding to nothing.

Secondly, as Mike Butcher on TechCrunch pointed out, at least on Facebook you can see who these people responding to your ads are. Its a credit to Facebook's setup that you can see these people were in the wrong territories etc. Can the same be said for Google ads or various other platforms?

I think the bigger story, which was alluded to but not directly addressed in Rory's piece on the BBC site, is that ads simply don't work as well as engaging people via great ideas. I run Facebook ads, but they're a small companion to the real marketing, which is the day-to-day engagement via various ideas and initiatives on the band/brand. As an example, with one brand we added 40k fans through people sharing a big competition we did. Advertising that same competition led to only about 60 new Likes.

That being the case then, the bigger question is surely this: if we all get better results by direct engagement, where does that leave Facebook's ad platform, which is their primary source of revenue - and what does that say about the value of Facebook as a company?

Account Deleted

The deep you dig into the subject and give us the accurate data is appreciable.

Justin Boland

^^Really excellent comment, thanks for the brainfood.

Bob Dobbolina

Facebook "Likes" in 2012 = MySpace "Plays" in 2008


Right. That, or 3,000 Egyptian and Filipino high schoolers finally thought they found the virtual bagels they've been craving. And then it turns out the page was a fake all along. Good job, you jerks.

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