The future of the music industry has been debated about and people continue to talk about it. According to Bruce Warila, the talking points can be put into two buckets: Guardians of the Internet and Rights holders. With many people turning to more convenient ways to access music, less are downloading mp3s. On Music Think Tank, Bruce has some advice for creators and rights holders that want to fully profit from the exploitation of their brands, likeness, and works.
“From advertising to electronics to cloud computing services, the presence of your brand, images, lyrics, songs and soft endorsements generates far more traffic, goodwill and profit for the Apple’s and the Google’s of the world than your music revenue does.“ (Read On)