WhoSay, a social media tool aimed at high profile music, film, tv, music and sports personalities, today announced a Series C round totaling $12 million. Comcast Ventures led the round with existing investors Greylock Partners, Amazon and High Peaks Ventures also participating along with Tencent, China's largest social media portal.
WhoSay allows extablished artists like Steven Tyler, Gene Simmons, Mick Jagger and Shakira to manage communication with fans across multiple platforms that include Facebook, Twitter, Tumblr, YouTube, and Tencent, as well as mainstream media partners, Viacom/MTV, Associated Press and Yahoo!.
WhoSay says it will use the additional capital for continued U.S. and international expansion and to further develop the product. WhoSay says it has more than a thousand members that in total have more than a billion connections via social media networks.