Ife Ekpenuma, CEO of Audacrease Entertainment Group, recently shared his Twitter dos and don'ts for indie artists and labels. They strike a nice balance of connecting with people via Twitter without overwhelming them with irrelevant tweets and content.Whether or not you agree with each one, I think you'll find Ekpenuma presents a consistent, well thought out perspective on taking care of business in the land of 140 characters.
As CEO of Audacrease Entertainment Group, a small emerging label based in Columbia, SC, Ekpenuma (aka @ThatGoToGuy) has a solid take on social networking via Twitter. I've taken a handful of his do's and dont's, condensed them and shared them below.
TOP 5 TWITTER DOS & DON'TS FOR MUSICIANS
Do: Include your band's name (or a relevant term) in your Twitter handle.
Don't: Choose an off-putting or rude handle that could limit your following.
Do: Post what you tweet on Facebook.
Don't: Tweet or post only your own music and content.
Do: Interact with your fans.
Don't: Come across as unapproachable.
Do: Follow up on interest beyond Twitter.
Don't: Conduct all your business in public on Twitter.
Do: "Have fun on Twitter."
Don't: "Allow Twitter to take your time away from conducting business."
Be sure to check out the full post for a much more detailed look at Ekpenuma's Twitter tips.
Hypebot Senior Contributor Clyde Smith (@fluxresearch) maintains a business writing hub at Flux Research and blogs at Crowdfunding For Musicians. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.