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Indie Band Uses IgnitionDeck For Crowdfunding Without The Middleman

Screen Shot 2012-08-24 at 12.52.48 AMLike many artists nowadays, Los Angeles-based indie folk rock band A House For Lions is calling upon the help of their fans to help fund the production of their new album, only they are not going through Kickstarter, Pledge Music or RocketHub. Instead, the band has opted for the new WordPress crowdfunding plugin IgnitionDeck, which allows users to have a hands-on role in every aspect of their campaign while keeping all of the funds raised and not having to meet a goal to keep the dollars collected.

IgnitionDeck is a DIY crowdfunding platform for WordPress that installs as a plugin and allows bands to raise money without the “restrictions” of other platforms. A common issue that many see with Kickstarter (and others) is that if your campaign fails to raise, you end up with nothing – despite working to create a video (if they're smart), designing the campaign, and driving traffic to the crowfunding site itself. The layout and functionality of the IgnitionDeck plugin is very much standard crowdfunding and includes all the usual items fans expect to see including a video, a written description of the campaign, and tiered pledge rewards. Payments are made through PayPal.

A House For Lions is one of the first groups to launch a project using the IgnitionDeck plugin and are hoping to utilize it to raise the $12,000 they need by September 22, which will cover producer and studio fees. The band pledges to donate 10% of all money raised post-funding to MusiCares, a charity that provides critical assistance for members of the music community during times of need.

Check out A House For Lions' IgnitionDeck campaign here.

Hisham Dahud is a Senior Analyst for Additionally, he is the head of Business Development for Fame House and an independent musician. Follow him on Twitter: @HishamDahud\