Live Nation-owned media metrics and analytics company BigChampagne has partnered with Monstro, a services and analytics firm measuring social reaction and the social life cycle of music, television, film and sporting events in real time. The two are partnering to bring Monstroâs social data for music to BigChampagneâs Ultimate Charts. Monstro measures social sharing activity of songs in real time and will now feed that data directly to BigChampagne.
âBigChampagne collects and analyzes more information about entertainment and online audiences than anyone in our sector's history.â said Adam Toll, President of BigChampagne. The addition of Monstroâs data makes our charts even more timely, comprehensive and reflective of realtime fan buzz.â
Monstroâs data can help analysts and marketers better understand consumer reaction and interest to a particular song or performance in real-time. It does so by capturing music shared on social networks and analyzing social reaction, identifying key fans and trends. This sort of data is more critical than ever before as the industry continues to shift to the more modern direct-to-fan model.
"By adding Monstro's exclusive real-time data, Ultimate Chart will now include the songs and artists that fans are excited and buzzing about on social network," said Jeff Fedor, co-founder and co-CEO. "That's a great benefit for Big Champagne's audience."