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"Encouraging fans to reach out to friends could be a powerful sales generator."

I remember reading an article detailing how a lot of the major labels were trying to cut down on expenses so they ended up getting rid of the artist development and promotions departments. The promotions department in particular sent out interns to advertise bands in record shops.

This struck me as a kind of grass roots marketing campaign wherein the interns could positively influence customers in the stores to buy the CD, the customers in turn would spread the word and the band would profit.

Also, great article :)


Yes let's, "Take the information at face value":

Milk comes from cows. Cheese comes from milk. Cottage cheese does not come in a milk carton. Radio is still prominent. Musicians should "consider" monetizing the number one streaming service. And, thank god Nielsen confirmed it, using your fan/social network as promotion is a good idea.

Clyde Smith


Yannick, the GeneralEclectic

Nielsen only counts the numbers of those customers they get paid from, so their figures are biased towards label content, and self-releasing artists don't really play a role in them. The old music industry model with its promotion through radio still works for the labels, no matter if Nielsen's figures are actually just observations or include promotion of their biggest customers, which is always a possibility when statistical analyses are concerned.

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