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This is great.

Justin Boland

"rather than focusing on trying to get a prospect to purchase your product through a brief, one-time interaction, you should treat your prospects as if you’re their consultant"

This is exactly why I don't go into stores anymore. A whole generation of high school kids getting trained to act like experts.

Keeping transactions simple has proven results for profit margins, too.

Some good meat here, but at the end of the day, consultants reproduce like any other virus.


Justin, would it be fair to say that some might look to you via your blogs as a consultant?

You offer opinion and information, as well as tact and analyses regarding DIY promotion and marketing...

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