We’re All In This Together: How Technology Should Shape The Future of Live Music - hypebot

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Adam Reifsteck

Blind Ear Music (http://www.blindearmusic.com) and I have already done something similar in classical music! In a concert this past June, we involved the audience through a text-to-voting system that determined the direction of the performance and how a musical composition was created in real-time. (http://youtu.be/yoVkh3ocTYo). Hope the trend continues cross-genre!

MatthewrMoore

A very cool concept on the classical side. Love to hear that people are using technology to complement music in even the classical genre. Do you have any feedback from how the idea worked when used? Would love to hear you share. Thanks for reading!

-Matthew

Adam Reifsteck

Hi Matthew! Due to the location/size of NYC-venue we performed in, we had a smaller audience for our concert, about 60 people. So right off the bat, that made things more manageable. We definitely saw a generation gap in terms of users who participated in the text-to-voting system. The younger demographic was more apt to participate, but what worked well for this concept was that any cell phone capable of sending text messages could be used to participate--audience members did not need to have smartphones, iPhones, Androids, etc. We are doing another concert like this in the spring at a larger venue; so we will see how we can build on this concept. The point of our experiment was to involve the audience in the creative process so that they could essentially co-collaborate with a classical composer. Generally we don't see this in classical music, so incorporating participatory aspects at a contemporary classical concert is uncharted territory. We'll see what comes of it. At any rate, the audience was very receptive and were engaged.

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