Lady Gaga recently announced that her new album “ARTPOP” will be released physically, digitally, and as an interactive app. With the popularity of apps, musicians have another opportunity to showcase their music, sell music and merch, and update fans. Check out Cameron Tyler’s post on Music Think Tank about mobile apps and promotion. Do you have a mobile app?
“...the accessibility of promotional tools, like mobile apps and digital distribution, puts more power into the hands of musicians, and less power into the hands of executives and music publishers.”