Single track downloads dealt a lethal blow to albums - unless artists find ways to reinvent them. Talking a page from the Bjork playbook, the Lady Gaga told her fans that the new "ARTPOP" release will also be an evolving interactive app. Posting to her "Little Monsters", Gaga told fans:
"ARTPOP will be released as an IPAD, iPhone, mobile and computer compatible application (WORLD) that is completely interactive with chats, films for every song, extra music, content, gaga inspired games, fashion updates, magazines, and more still in the works! I will also be able to upload new things to the APP all the time, the same way i upload to twitter and LM.com."
"...its gonna be so fun. but dont worry. it will also be released in the regular physical and digitals which will be unique and different to the app."