Jack White is in London this weekend to perform at the iTunes Festival, but he's not sure that playing festivals is worth it.
"I don't get excited about festivals - they're not my favourite place to play.."
A lot of people come to them and there's all these pros to them.
You get exposure to people who would never come and see you and [the organisers] offer bands a lot of money so they can't say no, but they're not my first choice to perform music.
Everyone's drinking and lazing in the sun and walking around and that's a fun thing for them but it's not interesting for me.
I'm not trying to be negative, it's just never been too exciting for me."
via BBC News
