Queremos! – Crowdfunding For Live Concerts

Today marks the formal start of TechCrunch Disrupt in San Francisco, bringing together some of the top tech entrepreneurs, investors and hackers for interviews, panels, product demos, and the launching of new startups. While not specifically tailored for the music industry, each year Disrupt highlights particular minds and products that add to the music space, and one being featured today provides a new twist to crowdfunding for musicians.

Brazil-based Queremos takes a unique approach to whole concept of crowdfunding. Rather than funding an entire album or a tour, fans pool their money together for one show by selling refundable tickets in hopes of raising the minimum amount required to bring the artist to their city. In essence, the band and the fans co-promote the show together in order to ensure that the band makes it to the gig. This is particularly great for fans, as they get to now play the role of promoter by ensuring that word gets out about the show and that the target is reached in order to bring the artists to their town. Most of the promotion for the shows naturally occurs within social media according to Queremos.  

This concept is truly ideal for fans who wish to see a particular artist who wouldn’t typically plan a stop in their town, as artists and labels oftentimes skip hitting particular markets on tour due to an uncertain draw and would rather not risk taking a loss for the gig. However, if a show is successfully funded through Queremos, then artists are pretty much guaranteed the viability of the gig and can ensure that they will see the required figures in order to plan the stop.

For now Queremos is based in the Brazilian market, but plan on crossing over to the U.S. with their pitch today at Disrupt. We will continue to follow up with them post show, but in the meantime check out the video below to learn more.

 

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Hisham Dahud is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for Fame House and an independent musician. Follow him on Twitter: @HishamDahud