Startup StoryAmp has created a free version for if it's d.i.y. pr tool and cut the price of it's premium version. At no cost, users can create a basic press "dispatch" for every concert or new release emailed to relevant music journalists.
For $30 a month for unlimited tour dates, the artist can upgrade to a premium service that enhances the email with a photo, blurb, play button, and more. Enhanced listings for recording releases can be sent to targeted national outlets that cover a specific genre for $250.
Currently genre press lists include indie rock, Americana, children's music, hip hop, electronica, jazz, classical, and world music. In recent weeks, StoryAmp emails have led to coverage in Rolling Stone, Associated Press, Washington Post, Los Angeles Times and many other outlets.
Artists amd labels can sign up for free at www.StoryAmp.com.