Without question, Los Angeles is and always has been a top market for live music. Being a major entertainment and media hub for the entire world, major ticketing providers have historically dominated the market, but the folks over at Ticketfly have been looking to change that. The San Francisco-based independent and social ticketing platform has announced rapid client growth and momentum in the region – seeing a 400% increase the company’s overall customer base in the past 18 months.
“Given L.A’s vibrant live music scene and deep history in entertainment and media, we knew it was a market where we could make a big impact,” said Ticketfly’s CMO Gannon Hall. “Once the local community got wind of what we could offer, we saw a domino effect of promoters looking for a more progressive provider.”
Ticketfly saw 65% client growth in the first half of 2012, and these L.A. venues (among others) are pointing to increased operational efficiencies, integrated social marketing and analytics tools, and increased ticket sales as reason enough to utilize the platform.
The company has also extended beyond music venues in the Los Angeles area, including festivals and fairs like The Original Renaissance Pleasure Faire and FYF Fest, to arts and theater events like Village Voice Media (for LA Weekly’s 33rd Annual Theater Awards at Avalon Hollywood) and Cinespia Presents.
This comes as Ticketfly recently announced that they’ve secured $22 million in series C investment, bringing their total investment to $37 million since their launch in 2008. The money is said to be going to fuel Ticketfly’s new technology development and drive expansion in existing and new markets.