Lucian Grainge, Universal Music Group's C.E.O, heads the world's largest music group. And if, as expected, UMG's merger with EMI goes through this week, his power to influence music and the music industry will grow exponentially. But in an interview with The New Yorker singing the praises of Justin Beiber manager Scooter Braun, Grainge made it clear that he believes running a music company has nothing to do with art:
âthe company likes hits, the fans like hits, and thatâs what heâs there to do - make hits.
Weâre not in the art business.â
How does Braun view his on role as artist manager? "Iâm a camp counsellor for pop stars,â he told the magazine proudly.