Chirpify Expands To Instagram For In-Stream Commerce - hypebot

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Wesdavenport

However they managed to pull in-stream Instagram purchases off, that's pretty amazing.

Is Instagram really a place to sell, though? From what I've seen so far, selling directly through social sites hasn't quite taken off yet.

I'm curious as to whether fans will be receptive to being sold to on Instagram, as well as comfortable buying on Instagram through Chirpify.

Heathwblack

I guess we'll find out, Wes :)

One of the things we like to see if that engagement rates on a normal instagram post are really high. this volume of engagement, as seen by our success selling on twitter, really lends itself to a successful platform to commerce.

If you remove the friction, you create viability.

Avataria

Yes but people really like to shop on mobile devices. It's pretty interesting and I will be watching the development!

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