After apparently disagreeing with their label, Epic Records, over a release date for their newest album "NO LOVE DEEP WEB", Death Grips released it for free via numerous channels. Though it's unclear whether or not the temporary outage of their website was related to Epic in any form, the album has remained available online.
Death Grips is known for an uncompromising take on art and marketing so perhaps uncompromising takes on disagreements with labels should stand to reason. After tweeting that they were unhappy with Epic Records delaying their next album "till next year sometime", they leaked NO LOVE DEEP WEB in a move likely to surprise their label Epic Records.
Their website subsequently crashed. This unexpected outage led to claims that Epic was involved but the site eventually returned to operation with no clear reason for the downtime.
The full artwork for NO LOVE DEEP WEB is currently available on Death Grips' site but the album is served from SoundCloud.
Death Grips - NO LOVE DEEP WEB
Media reaction has ranged from indignation to album reviews:
With a tour coming up, Death Grips is off to a noisy start. We'll see how Epic responds though stepping back might be the best move.
Hypebot Senior Contributor Clyde Smith (Twitter/App.net) blogs about music crowdfunding at Crowdfunding For Musicians (@CrowdfundingM). To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.