Well, a lot actually. It takes so much more than simply uploading a digital file of one of your tracks, and then assuming that truly good music will always get discovered and heard. While yes, it does and always has come down to the quality of music, many musicians find it overwhelming the amount of work that goes into building and sustaining an independent music career. It requires inspiration, strategy, and perhaps more important than ever before, a relationship with your fans to morph your music from beyond a hobby and into a sustainable and viable career.
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