YouTube Offers Official “Creator Playbook” For Best Practices
Despite being a
powerhouse in delivering the world’s visual and audio content, YouTube still
goes underutilized by a number of artists and music professionals. It’s not
that their content isn’t on the
platform; instead most are not taking the time to learn how to effectively
navigate its inner workings in order to ensure their content is best optimized
for views and shares. Recognizing this, YouTube has provided an official “Creator
Playbook” that outlines exactly how to effectively utilize the platform.
YouTube Creator Playbook is a free eBook that hopes to make life a bit easier
for those looking to make the most out of the platform.
It includes tips
like getting more people to watch your videos and channel, how to cross promote and
collaborate with other artists, and content basics like metadata, thumbnails,
playlists and channel pages. It also contains information about using
YouTube analytics to understand how your content is being viewed along with strategies for building your
audience and engagements.
eBook comes as YouTube now boasts:
million unique visitors per month
billion hours of video viewed every month
trillion views in 2011 (140 views for every human)
one million channels earning revenue in the partner community
years worth of YouTube videos being watched on Facebook every day
Check out the official YouTube Creator Playbook here.