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The ticket passport is such a great idea. It really hammers home the point of getting the fans BACK to see you again. Emails are so important these days. Download cards, as mentioned, can be one of the best ways to do this. The artist gives something (an acoustic version or a B-side, etc) and the fan give something (an email). Building that email list is huge; just think about when it's time to release that next record and you've got either 50 emails from a few friends and family or 1500 emails from fans who are consuming your music. So much of this can be done right from the merch table.

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