Live & Touring

Concert Giant AEG Signs With Ebay, StubHub For Bigger Cut Of Ticket Resales


image from www.google.comAEG has signed with online auction giant eBay that will see eBay
subsidiary StubHub become the exclusive secondary ticket marketplace for AEG's venues and their AXS ticketing platform. Starting in early 2013, StubHub will be the exclusive
secondary ticketing marketplace for venues such as the Staples Center
(L.A.), The Sprint Center (Kansas City, MO), BBVA Compass Stadium
(Houston), The Warfield (San Francisco), Nokia Theatre L.A. LIVE and
Best Buy Theater (Times Square),and other AEG venues
throughout the world.

StubHub, which earns money through charging a commission on tickets sold
through the service, will share an unspecified percentage of these
proceeds with AEG.

The deal will also see additional tie-ups between eBay and AEG in the
future, including a storefront for AEG's music merchandise company,
BandMerch setting up storefronts and operations on online auction
website eBay.

StubHub will use a barcode system to facilitate secondary market ticket
transactions, allowing them to cancel and reissue tickets to new buyers.
AEG's president of ticketing and digital services Bryan Perez assured
the Wall Street Journal that sourcing from tickets, whether secondary or
primary market would be clearly indicated to customers. Perez also said
it remained to be determined if revenue from secondary market sales
would be considered part of a concert's gross. – CelebrityAccess Staff
Writers

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1 Comment

  1. great move AEG. You just gave more access to hubspot to sell overpriced tickets from scalpers to loyal fans. Hopefully the marketing team will realize long-term fan loyalty is more important than a short-term revenue gain.

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