Yesterday at GigaOm’s Roadmap Conference in San Francisco, Tumblr CEO David Karp shared his company’s latest growth statistics surrounding the popular micro-blogging site. According to Karp, Tumblr is now witnessing 20 billion pageviews per month, an increase from the 15 billion per month seen at the beginning of 2012. This represents a 30% growth rate per year for the company, as they once saw 13 billion pageviews per month in September of 2011, and just over 4 billion per month in January 2011.
“There are moments where we want everybody in the world using Tumblr,” he said. “And then there are moments where we have to pull it down and remember that the reason anybody in the world even cares is because there’s a smaller community here that is making this incredible stuff.”
Tumblr has always been a great option for any musician looking to create and maintain a piece of online real estate and own his or her online hub away from social networks. Many of their free template-based designs can actually come out quite good-looking and are highly functional, but of course the site can’t live off these free users. Instead, Tumblr makes money from advertisers looking to connect with the their 120 million impressions per day – doing so with “Tumblr Radar”, which shows sponsored content from brands and advertisers in a “Spotlight” area on the site.
Like many other popular social networks looking to monetize their audiences, Karp believes that his company must also balance between giving paying sponsors their desired space, while providing their users a genuine and non-interrupted feel.
“There are no brand pages or promoted posts,” he said. “The one difference advertisers have is that they’re able to write a check to elevate their stuff in this ecosystem.”
As the party continues on over at Facebook (which some may believe is winding down), many others are beginning to seek out alternative communities to drive their messaging and fan engagements. And considering the vast community that exists within Tumblr, these numbers may indicate that another party might be building up just around the corner.