Touring is important for many musicians, but many do not care enough about why they are touring in a certain area. In order to create a tour strategy, musicians need to keep their goals in mind along with these things. Simon Tam reminds musicians that they should build a tour strategy that makes sense for their careers.
“Remember that goals should be SMART (Specific, Measurable, Achievable Relevant, and Timely). Touring should be a strategic part of your goals, not the strategy itself.”