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Irving Azoff Resigns As Live Nation Chairman & Front Line CEO

image from si.wsj.netIrving Azoff, one of the old guard music industry's most powerful executives, is exiting his positions both as the Chairmen of concert and ticketing giant Live Nation and CEO of Front Line, the management company for more than 250 top recording and touring artists.  In conjunction with the change, Liberty Media has purchased 1.7 million shares of Live Nation stock from Azoff, increasing its stake to 26.4%.

"My job here is done."

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Instead Of Building A Fake Following On Twitter, Why Not Build A Fanbase? [Best Of Hypebot 2012]

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As the year ends we're featuring some of our best posts of 2012.  This must read is from Hypebot Senior Contributor Clyde Smith.

Some folks advocate building a Twitter following by following others who might follow back. There are even accounts dedicated to giving you more followers if you follow them or retweet their tweet. You may also have been offered the opportunity to acquire large numbers of Twitter followers for a fee.

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How The 80/20 Rule Applies To Your Social Media Strategy [Best Of Hyepbot 2012]

6a00d83451b36c69e2016300701db3970d-800wiOver the next few days we'll be featuring our best and most popular posts of 2012.  This one comes from Hypebot Senior Writer Hisham Dahud.

The Pareto Principle, more commonly also known as the 80–20 rule, states that for many events, roughly 80% of the effects come from 20% of the causes. In business for example, 80% of a company’s profits tend to come from 20% of their customers, 80% of sales are made by 20% of the sales staff, and so on. For today’s music artist, this rule of thumb applies in a more indirect way in regards to how they should properly communicate with their audience.

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Leveling Up: Is the Music Industry Ripe for Gamification?

6077020797_972f7443b5Guest post by Richard Pulvino (@rpulvino) for sidewinder.fm, a music and tech think tank. 

I’ve become addicted to thinking about gamification thanks to a class I took about the topic via Coursera, an online education platform. It’s impossible not to. The course gamed my mind to think about game elements all of the time. I started to search for examples of “gamifying” music, but they often left me wanting more.

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Grimes On Indie Success, Sacrifice And Following Your Dream

Grimes-visionsClaire Boucher aka Grimes recently shared some thoughts on the pressures facing indie artists and what she gave up to reach her current level of success. In the process she discusses why you should focus on creating a life that allows you to do the things you love. Boucher's comments are sobering but also inspirational in an honest and personal way.

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Why Being On Oprah Was The Worst Day of My Life

Image-300x71Dream of your big “Break” ?  Think again….This is the story of what happened to Ariel Hyatt when she went on the Oprah Show and how this experience changed her perception of what she was doing for a living. Check out Ariel’s story on Music Think Tank to learn more about what happened and her views on social media.

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Interview: We Are Hunted Founder On Spotify App & Music Discovery [Best Of Hypebot 2012]

We-are-huntedWe're featuring some of Hypebot's best posts of 2012. This great interview was by Tyler Hayes of Nxt Big Thing with Stephen Phillips, the founder and CTO of We Are Hunted.

NBT: In plain terms, can you describe what We Are Hunted does for those unfamiliar with the company?

We Are Hunted aims to be the best music discovery service in the world. We exist to help you find your next favorite artist. We do this by continuously scanning the internet, to find the best new artists in the world each day. We then make it easy for you browse these artists, listen to some of their latest tracks, save your favorites, and share them with friends.

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Musicians: Learn The Power Of The Pivot [Hypebot Best of 2012]

6a00d83451b36c69e20168ebe3af64970c-800wiOver the next few days we'll be featuring our best and most popular posts of 2012.  This one comes from Hypebot Senior Writer Hisham Dahud.

As a musician, it is vital that you listen to your audience as much as you'd like them to listen to you. Sometimes that could mean going through a change. The Beastie Boys did it, Katy Perry did it, and the Black Eyed Peas did it among many others. At one point, these artists shifted their focus towards a newly refined target audience after realizing that their existing audience responded well to subtle facets of what they had to offer, and in some cases, embraced a completely new direction all together. Eric Ries, Silicon Valley entrepreneur and author of The Lean Startup, refers to this maneuver as a “pivot.”

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Is Your Music In An Art Gallery Or At Ikea? [Best Of Hypebot 2012]

image from www.moas.orgAs the year wind's down, we've been sharing some of our favorite posts of 2012.  This one from David Dufresne, the CEO of band website platform Bandzoogle, appeared on our wonderful sister blog Music Think Tank.

 Imagine a painting that you really like. Imagine that you see that painting for the first time at an opening in an art gallery (think a fancy, somewhat pretentious art gallery…). You like the image, the colors, the technique, etc. You’re impressed. You love that painting.

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How I Earned My Place in the Music Business: 6 Insights For Breaking In [Best of Hypebot 2012]

6a00d83451b36c69e2016305fb77a0970d-800wiOver the next few days we'll be featuring our best and most popular posts of 2012.  This one comes from Hypebot Senior Writer Hisham Dahud.

After a four-year journey that recently culminated with my college graduation, I write to you now as a full-time music industry professional – a senior music & technology writer for Hypebot.com, a lead digital strategist for Fame House, and I remain an independent musician myself building a creative venture of my own. My journey has been anything but straightforward, and there were plenty of lessons I learned along the way that I feel obliged to share with both aspiring and established industry professionals.

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Labbler: Does The Music Industry Need A Social Network?

Labbler-logoLabbler is a relatively new music industry social network that is now in public beta. It plans to connects "Artists, Labels, Booking Agencies, Venues, Media and Fans as well as providing tools for all business needs of these groups." But though the sites looks nice and these groups of people all do need to connect in various ways, it's unclear why they would use Labbler to do so.

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The 3 C’s Of Effective Artist Branding [Hypebot Best of 2012]

6a00d83451b36c69e201676916cf2f970b-800wiOver the next few days we'll be featuring our best and most popular posts of 2012.  This one comes from Hypebot Senior Writer Hisham Dahud.

What does branding have to do with you as a music artist? In a word: everything. Your brand extends far beyond the logos on your website or merchandise items. Branding is about awareness, both of yourself and the public’s mental positioning of you. Being aware of what you are subtly and unconsciously conveying to the public is key to controlling the magnetism of your brand. But before you can begin to develop brand awareness, you need to adhere to what are the 3 C’s of branding.

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7 Tips For Music Marketing On Reddit

Reddit-musicReddit is a unique online community where music marketing takes the form of being part of the conversation which can periodically include mention of what you're up to musically. Michael Koelling is a musician who recently shared some tips on marketing your music on Reddit. It's not for everyone but some musicians find Reddit to be a receptive web community.

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Musicians: Remember To Start With "Why" [Best of Hypebot 2012]

6a00d83451b36c69e2017742b092ec970d-800wiOver the next few days we'll be featuring our best and most popular posts of 2012.  This one comes from Hypebot Senior Writer Hisham Dahud.

As the recording and distribution of music becomes more and more democratized, and the already highly saturated music space continues to clutter up, one question undoubtedly remains: “Is now the besttime, or the worst time to be a musician?” Everyone reading this is already well aware that there exist far easier (and simpler) ways to earn a living other than pursuing a career as a musician. It is an unstable, uncertain, and high-risk endeavor that takes a serious amount of time, effort and discipline to gain any traction in. And rare is it that one can ever say, with absolute certainty, that they are “making a living” from their music alone.

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10 Music Business Fundamentals Inspired By Gandhi [Best Of Hypebot 2012]

6a00d83451b36c69e20168e987c8f3970c-800wiOver the next few days we'll be featuring our best and most popular posts of 2012.  This one comes from Hypebot Senior Writer Hisham Dahud.

Mahatma Gandhi is the ultimate representation of what it means to be devoted. He inspired the world with his message of practicing peace over power, and of living in harmony to find ways to reconcile our differences. In doing so, the odds were overwhelmingly stacked against him. As an independent artist in today’s highly saturated music space, the odds aren’t exactly in your favor either. However, the following 10 fundamentals left behind by Gandhi will help shift your mindset to one that is poised to flourish in today’s music business.

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Upward Spiral Podcast 13: Interview With Jack Conte Of Pomplamoose [Best Of Hypebot 2012]

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We're featuring some of our best posts of 2012.  All year,  Kyle Bylin, Jason Spitz and Hisham Dahud  pumped out great podcasts, but this honest and revealing look inside a successful indie/D.IY. career tops the list.

In this episode, Jack Conte of Pomplamoose lets loose in a passionate and brutally honest interview. He offers blunt insights into his band's success (and its shortcomings), and discusses the value of experimentation and the pitfalls of fan feedback. Plus, we cover the news on Taylor Swift and DJZ, the new EDM website by the founder of Turntable.fm.

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Vinyl News: 3D Printed Record, Turnplay Vinyl iPad App, Blue Note Reproductions

Turnplay-screenshotSimulations and reproductions are the order of the day for this vinyl news update. A 3D printed record exists and is sounds pretty bad. An iPad app that recreates the turntable experience may or may not appeal to vinyl enthusiasts. And Japanese collectors are going for contemporary reproductions of classic albums from the 50s and 60s.

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Is Your Music App Compliant? #Conspicuous Privacy Policy

Daniel-turnerBy San Francisco based entertainment and IP attorney Daniel Turner (@dantrnr). Contact: turner@gammallp.com.

In music tech, the medium truly is the message. And as 2012 comes to a close, it is a practical truism within the industry that 'apps are the future of music.' In fact, if current analytics are at all reliable, it might be fair to say that 'apps are music's present.'

As any developer or technology industry insider also knows, there always exists a significant 'law lag' between policy and technological innovation. When it comes to apps, the story is no different. While apps have for some time been driving mobile tech R&D and marketing strategy, they have largely remained off the radar of law enforcement. Well, it looks like the law may finally be catching up.

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Alex Day & The Future Of Music Discovery [Best Of Hypebot 2012]

Alex-dayOver the next few days we'll be featuring our best and most popular posts of 2012.  This one comes from Hypebot Senior Contributor Clyde Smith.

YouTube star Alex Day is back in the news with the simultaneous release of three singles. Day initially drew attention on YouTube with a variety of entertaining videos that allowed him to get his music in front of lots of folks and subsequently sell quite a bit, reaching #4 on the UK's top singles chart. When I wrote about his achievements late last year I referred to him as unsigned but after speaking with him this week, I realized he is one of those artists who has chosen to sign himself.

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2012: The Year Music Crowdfunding Broke

2012-spell-with-flickr2012 was a big year for music crowdfunding. Though crowdfunding isn't new, this year was marked by a general buildout of the music crowdfunding space from new services to wide ranging campaigns, outstanding crowdfunding campaigns on the parts of musicians with powerful fanbases and the notable emergence of concert crowdfunding as a niche platform.

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iTunes As A Music Discovery Service

Itunes-logoBy Tyler Hayes, who runs the music discovery site Nxt Big Thing.

iTunes is both a mainstream juggernaut, destroying the competition in market and mind-share, and a great discovery tool, arguably just as good as any local indie record store. Often the store gets overlooked simply as a music store where people, who know what they want, go to buy their music. The strength of the iTunes store, however, is its ability to get you something new to listen to quickly. It provides a starting point in looking for new music, something that's mostly absent in Spotify and Pandora.

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5 Tips To Increase Your Band's Reach On Facebook [Best Of Hypebot 2012]

Facebook-stageAll week, along with new content, we'll be featuring Hypebot's best and most popular posts of 2012.  This one comes from Hypebot Senior Contributor Clyde Smith.

Recently posts on Facebook Pages have seen a marked reduction in reach with fewer people than ever viewing and interacting with Page content. Though it's tempting to consider throwing one's hands up and walking away from Facebook, its power as a tool for fan interaction is still too great to be discarded. In addition to increasing the appeal of one's content to entice fan interaction and the approval of Facebook's EdgeRank algorithm, there are a number of ways to respond.

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The Good And Bad Of iTunes 11

Apple_itunes-313x169By Jason Papanicholas of Evolver.fm.

When I first installed iTunes 11, I felt a sense of panic. Most iTunes upgrades, these past few years, haven’t changed much of anything, which is one reason some people have been so critical of the program — once the crucial center of Apple’s world-beating “digital hub” strategy. even tried to downgrade. My computer didn’t allow it, so I began to explore this strange new world.

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Hub & Spokes: Driving Fans To Your Band Website [Best Of Hypebot 2012]

Bandzoogle_logo_smallAll this week we'll be featuring some of Hypebot's best and most popular posts of 2012.  This one is from our friend David Dufresne, CEO of musician website and marketing platform Bandzoogle

In a previous blog post we talked about the importance of driving fans to your website. In this post, we’ll go over the “Hub & Spokes” analogy and method to help drive traffic to your site using your social media profiles, and some of the best ways you can use content to do that.

Hub & Spokes

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Complete Image Size Chart For Facebook, Twitter, Pinterest, YouTube & Other Social Networks

image from www.google.com

If your world is social media or music, subscribe to one of Hyebot's free feeds and get involved in our community.

Good design has never been more important. But recent changes to Facebook pages, Twitter headers, YouTube channels and other social sites has made it rather difficult to get the size of your images just right.  So bookmark this page, and the next time you're about to post a picture or change your profile image, refer to this handy cheat sheet.

>> We've posted an updated Complete Social Media Size Chart 2014 here. <<

THE COMPLETE SOCIAL MEDIA IMAGE SIZE CHART:

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2012 A Jam Odyssey Revisits Your Music From A Year Of This Is My Jam

2012_jam_odysseyBy Eliot Van Buskirk of Evolver.fm.

In a time of musical deluge, when the stuff seems to come at us from all angles from so many firehoses, This Is My Jam represents a refreshing glass of water. Rather than sharing everything you listen to with the world or all of your friends, the service encourages you to post a single song. Just one. And it turns the single-song postings of everyone you follow into a radio station made up only of music people really love.

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Nominations Now Open For DMW Music Industry Leadership Awards

DMW-Music-Animated300This upcoming February, Digital Media Wire will combine their Digital Music Forum East and West conferences into one event in New York City, simply named DMW Music. The event is set to bring together influential music and digital media leaders to socialize, share ideas, do deals and learn about new technologies and services. DMW Music is also hosting their Industry Leadership Awards to honor music tech startups and trendsetters who’ve made a significant impact in 2012.

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