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George Howard

wow this looks an awful lot like parts of an article I wrote for the Music Business Journal and in July of 2010:


and also posted on my blog in Aug of 2010:


to be clear, I'm not accusing anyone here of anything. i am, however, frustrated by the frequency with which my articles/ideas - intentionally or otherwise - end up being tossed around without any reference back. It just seems like a quick google search might turn these things up.

who knows.

i certainly didn't invent the 80/20 rule.

i did, however, apply it to the music business/social media some time ago, and, i'm a fairly prolific writer on the music business.

in any case, happy holidays.


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Love the idea of using the personal brand of the ceo to build a social media following. But I agree the power is in getting lots of people on your team engaging with social media around a coherent strategy.

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Recently Josh Urban went on a musical tour by train stopping in a series of cities to play on the street. He amplified the tour via social media including use of the hashtag #JURT on social media sites, for Josh Urban Rail Tour, and live broadcasts via Google+ Hangouts. I talked to him after his tour to find out what he learned and what he plans to do differently next time.
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Brendon Ross

I can't help but agree with you. I am on the business side of things and I see business too often using social media for self promotion rather than being SOCIAL and engaging with customers. In today's world where a lot of markets are saturated with businesses you have to make yourself stand out in some way, and customer engagement is one of the easiest ways to do that. I really like the use of the 80/20 rule here and I will recommend it to business I work with in the future.


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